Etica aziendale

Toward a morally reflective institutional analysis

Description: 

Using the example of institutional research on moral issues in organizations and management, we show that most studies neglect values as research object and/or as basis for reflection. The precarious status of values has again a negative effect on institutional research’s (practical) relevance and its theoretical reflexivity. Therefore, we outline how institutional theory is able to equally consider values as object of research and basis for reflection. We label this approach morally reflective institutional analysis. Such an approach can contribute as follows: First, in line with pragmatist thinking, a morally reflective institutional analysis puts specific focus on how findings may be used in practice. This takes account of the concern that institutional theory has lost of its (practical) relevance. Second, by combining normative and descriptive examination, a morally reflective institutional analysis similarly responds to institutionalists calling for more attention to values and those indicating the lack of value-focused reflection. Finally, by developing an approach that considers morality in its descriptive and normative sense, the study allows for merging the hitherto separated paradigms in management research on moral issues, i.e. a normative approach rooted in philosophy and a descriptive approach underpinned by the social sciences.

Strategische Überlegungen für eine gute Unternehmensführung: Ein Plädoyer für die Verbindung von Compliance und Integrity

Description: 

Compliance dominates the discourse on good corporate governance in business practice as well as in academia. But despite sophisticated compliance systems, unethical behaviour repeatedly occurs within or on behalf of companies. Objections to compliance can be raised on a personal, organisational and conceptual level: first, compliance assumes only a primary stage of moral reasoning; second, the development of internal control mechanisms and its orientation towards bureaucracy lead to organizational inertia; third, a compliance approach of corporate governance with its emphasis on risk management simply combats the symptoms and does not create free scope for reflecting on the sense of laws and regulations. On that basis, integrity is introduced as a fruitful counter- concept. Finally, good corporate governance includes compliance as well as integrity and will strike a balance between control systems preventing unethical behaviour and organisational latitudes facilitating moral reasoning.

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Der Begriff Compliance dominiert sowohl die Praxis als auch den wissenschaftlichen Diskurs um gute Unternehmensführung (Good Corporate Governance). Trotz ausgefeilter Compliance-Systeme kommt es aber immer wieder zu unethischem Verhalten. So lassen sich Einwände auf personaler, organisationaler und konzeptioneller Ebene gegen Compliance ins Feld führen: Erstens geht Compliance von einer unterdurchschnittlichen ethischen Reflexionsleistung aus; zweitens führt der Aufbau von Kontrollmechanismen und die Ausrichtung am bürokratischen Prinzip zu einer passiv-statischen Organisationsform; drittens greift der Compliance-Ansatz der Corporate Governance zu kurz, da dieser als Risikomanagement- Strategie lediglich die Symptome bekämpft und den Akteuren keine Freiräume einräumt, um über den Sinn von Gesetzen und Regeln zu reflektieren. Auf dieser Basis wird Integrity als Gegenkonzept eingeführt. Schliesslich bedient sich gute Unternehmensführung aber sowohl Compliance als auch Integrity und geht den Mittelweg zwischen Regelsystemen und reflexiven Freiräumen.

Longitudinal comparison between CSR implementation and CSR function's resource access

Description: 

In order to determine if firms implement Corporate Social Responsibility (CSR) symbolically or substantively, the CSR management function’s access to resources has been used as a proxy for how entrenched CSR is within an organization. This multiple case study examines how seven firms take symbolic versus substantive responses over time and how this relates to the CSR function. The findings suggest that substantive CSR is associated with the CSR function’s decreased access to resources as CSR is incrementally taken over by business units. Their mounting involvement leads to the function’s disengagement and gradual reduction of its resource access. This insight concurs with institutional theory that provides an explanation of social processes that is not reduced to resources. All in all, this research adds a temporal understanding to the relationship of the CSR function’s amount of available resources and the different levels of CSR implementation.

Individuals as institutional entrepreneurs: How do CSR professionals strategically drive the CSR implementation process?

Description: 

Exploring the role of individuals in institutional change brings in the focus on the implementation process of corporate social responsibility (CSR) in general and on the individual drivers of the CSR implementation in particular: CSR professionals, a relatively new actor in multinational enterprises. That interest leads to the following research question: "Which strategies do CSR professionals use to implement CSR?"
While CSR implementation relates to divergent change and therefor qualifies as institutional change, this change is highly process-like. The process view suggests understanding institutional entrepreneurs as sense makers who redirect change through sensegiving strategies. Eight different strategies are presented which are applied by CSR professionals for putting CSR into practice.
The work aims to expand our knowledge of institutional entrepreneurship and institutional change. The study is based on qualitative data collected mainly by semi-structured interviews with CSR professionals from various industries and independent CSR consultants in Germany. The research uses grounded theory methodology by combining it with multiple case study research.

Corporate Social Responsibility Professionals and Institutional Work: An Institutional Perspective on a Developing Profession in Multinational Corporations

Compliance and its effectiveness in preventing unethical behavior: Analysis of the Siemens Business Conduct Guidelines

Description: 

In the course of globalization the sovereignty of the nation state and its democratically legitimated institutions are eroded. The economy does not develop under territorial regulatory frameworks anymore but rather defines the still residual latitude of the state. Multinational companies find themselves in a new political economic double role that implies ethical conflicts and poses big challenges for multinational companies.
Over the course of the last decades various corporate scandals were caused by unethical behavior by people acting within or on behalf of a corporation. The consequences of such scandals included serious damage to the concerned companies. As a reaction to the increasing risk of scandals many companies implemented compliance-based ethics programs.
To what extent such programs can provide ethical and legal business activities varies in practice. It can be assumed that the ethical dimension in particular is missed out because the discourse is dominated by a legal approach to the expanse of ethical considerations. This assumption is tested by analyzing the Business Conduct Guidelines of the company Siemens which is famous for its ethical program and has been used for best practice by other companies.

Bericht der 10. SGAOP-Tagung "Sicheres Führen in unsicheren Zeiten?"

Corporations as Political Actors - A Report on the First Swiss Master Class in Corporate Social Responsibility

Description: 

This paper presents a report on the first Swiss Master Class in Corporate Social Responsibility, which was held between the 8th and 9th December 2006 at HEC Lausanne in Switzerland. The first section of the report introduces the topic of the master class - ‚Corporations as Political Actors - Facing the Postnational Challenge' - as well as the concept of the master class. The second section gives an overview of papers written by nine young scholars that were selected to present their research. The brief summary of each paper also includes a summary of comments from the masters, practitioners, and NGO representatives at the event. The third section brings in the perspectives of one master and one NGO representative on the discussed issues. The final section offers a brief wrap-up of the discussed topics and outlines ways to structure future conceptual and empirical research.

Why Switzerland? Basic Income and the Development Potential of Swiss Republicanism

Description: 

Paper presented at B.I.E.N.'s 11th Congress: Universalism Strengthens Development, 2-4 November, Cape Town, South Africa

The aim of this paper is to establish a relationship between the idea of an unconditional basic income and republican thought in general and the Swiss republican tradition in particular. I argue that Swiss republicanism bears a development potential that may provide a normative foundation for the introduction of an unconditional basic income.
Basic income can be justified on grounds of the conception of modern republicanism and its underlying ideal of freedom as non-domination. The Swiss republican tradition shows considerable affinity to this ideal of non-domination; its history can be read as a struggle against domination. In this sense, Swiss republicanism can be linked to the idea of an unconditional basic income. In contrast to other republican traditions in Europe, Swiss republicanism was able to develop and incorporate individualist values in the late eighteenth and nineteenth century. Swiss republicanism still plays an important role in Swiss politics. The thesis that there still exists a relationship between Swiss republicanism and basic income will be corroborated by virtue of two examples: an old Swiss republican communal tradition that is still practised consists of disbursing an income that shows remarkable similarities to an unconditional basic income grant. Further, in contemporary Swiss social policy, the first pillar of the Swiss pension system bears considerable resemblance to the basic income idea. On the level of welfare regime research, one can even speak of a "soft guarantism" that prevails in Swiss social policy.
In Switzerland, a public discourse about the idea of an unconditional basic income has not yet developed. However, in order to inspire discourse, the link to Swiss republicanism could be emphasised. The pathway to the introduction of an unconditional basic income has begun in Swiss traditions already centuries ago. The prospect of further "good" development in the sense of freedom as nondomination in Switzerland should tie in with Switzerland's own past and tradition.

Wertebewusste ökonomische Bildung und konstruktivistische Wirtschaftsdidaktik

Description: 

Die ökonomische Bildung ist stark geprägt von der neoklassischen Standardökonomik. Im Zentrum des Wirtschaftsunterrichts steht meist die (scheinbar) wertfreie Vermittlung der Sachlogik des marktwirtschaftlichen Systems. Moralische Bezüge sozioökonomischer Problemsituationen bleiben dabei aber weitgehend ausgeblendet.
Im ersten Teil dieses Beitrags soll der Wertfreiheitsanspruch ökonomischer Bildung wirtschaftsethisch hinterfragt und die Leitidee einer wertebewussten ökonomischen Bildung entfaltet werden. Im zweiten Teil wird der allmähliche Wandel von einer behavioristisch hin zu einer konstruktivistisch geprägten Didaktik in Bezug auf den pädagogischen Umgang mit der Normativität ökonomischer Kategorien untersucht.
Es zeigt sich, dass sich das Ziel einer wertebewussten ökonomischen Bildung im Rahmen einer (gemässigt) konstruktivistischen Wirtschaftsdidaktik besser erreichen lässt als mit einer behavioristisch geprägten Didaktik.

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