Being a trendy source of data for researchers, Twitter and NVivo are used in this paper to illustrate the qualitative coding approach . Firstly , we browse the qualitative research literature ; secondly , we illustrate the well - known Grounded Theory (GT) process with a p ractical example of efficient coding using Twitter and NVivo. We conclude with research implications, limitations and future research directions.
Cette communication vise à étudier comment les organisations sans but lucratif (OSBL) utilisent les médias sociaux. Afin d’appréhender cette question, nous avons mené deux actions. La première, quantitative, fait l’état des lieux des médias sociaux utilisés par 500 OSBL suisses . La seconde, qualitative, explore l’utilisation effective de ces technologies par les OSBL. Notre enquête révèle que les médias sociaux sont peu utilisés en Suisse par les OSBL. Notre analyse qualitative nous a permis de proposer une catégorisation des messages relayés par les OSBL. Enfin, nous livrons des conseils aux e-community managers, puis nous ouvrons quelques pistes de recherche.
Nearly 70% of the Swiss luxury watch market is represented by major groups , bringing together worldwide well - known brands . In order to stand out from concurrence and to get a place in this highly competitive market of reference, independent (often unknown) companies have to find other vectors of marketing differentiation
The results of studies designed to test whether race and gender influenced HR managers’ evaluations of applicants are reported. The first study showed a job description and a credential sheet for an applicant to 374 college students. The applicant varied by (a) suitability, (b) race, and (c) sex. A second study was conducted on a sample of 241 HR managers from a national hotel chain. The results indicate that, while certain participants underestimated the suitability of job applicants, these judgments did not affect their subsequent hiring decisions, seemingly c reating the “Do as I Do, Not as I Say” postulate.
Tourism development in a relatively unknown country is faced with various challenges. The difficulty is not only choosing an appropriate tourism development strategy but also managing it in a complex sociocultural, economic and political environmen t with diverse stakeholders’ interests. The present research analyzes the current tourism dynamics of the Inlay Lake region in Myanmar from an innovative conceptual framework: the modified value chain. T he paper aims to comprehend and detect potential development strategies that can lead to sustainable tourism practices through a comparative analysis between two divergent areas in relation to their tourism dynamics at the Inlay Lake.
Sustainability in the hospitality industry has been an area of growing interest among stakeholders in the last decades. However, sustainable projects that are often proposed by foreign/international stakeholders have met various obstacles during their implementation. Beyond economic and political barriers, this paper focuses on sociocultural specificities that jeopardize sustainable projects in luxury hotel settings in Bali, Indonesia. Through unique organizational and communal values such as bapakism , banjar , kira kira and suka duka , the paper highlights the complexity of the local sociocultural environment that plays a crucial role in managerial decisions at luxury hotels. Understanding these sociocultural specificities of the Balinese society will facilitate the efficient implementation of projects in the field of sustainable development. In a more general context, the research indicates the importance of both creating awareness of local sociocultural dynamics and establishing efficient intercultural communication among stakeholders that influence the future success of development projects in Bali.
