Partenaires depuis plus de dix ans dans le cadre des Journées franco-suisses d’intelligence économique et de veille stratégique, l’IUT de Besançon, Université de Franche-Comté et la Haute école de gestion Arc à Neuchâtel ont décidé en 2013 de mener un projet de recherche transfrontalier bénéficiant d’un financement Interreg sur un sujet trop rarement abordé de manière scientifique : la communication des PME industrielles fonctionnant en business to business 1 (B2B) ou en sous-traitance 2 de l’Arc jurassien franco-suisse.
This paper presents the findings from the early sta ges of a mixed-methods, multi-phase research project which examines the integration of Web 2.0 tools in the higher education classroom to increase student information seeking, collaborat ion, and self-regulation. Exploratory research using in-depth semi-structured faculty (n=5) interv iews and student (n=17) focus groups suggested that both faculty and students alike are looking fo r alternative methods of course delivery more in line with the connected world that we are living in . These findings informed the redesign of an undergraduate marketing course trialled throughout one full semester. In order to collect data on the student (n=85) perceptions a French version of the PPI-IvT (Lee & Tsai, 2011) questionnaire was used. The results rather surprisingly suggest that students are not as ready for change as they might purport to be. The paper closes with suggestions fo r educators who might want to head down this path.
This paper presents the results of an action resear ch project carried out in a first-year year marketing course over an entire semester. The plan ning stage during which a traditional course was reviewed and a completely revised course developed are reported. The impetus for the change came from exploratory research with first-year students and Business School faculty. The change in the course was guided by the work of Lebrun (2007) and Mazur (1997) to result in an instructional style along the lines of the “flipped classroom”. Studen t reaction was gauged throughout the semester through class observation and informal feedback and measured quantitatively through a self-report questionnaire (Lee & Tsai, 2011) at the end of the semester. The follow-up reflection stage has called for a further iteration and a review of the design to be implemented in the next semester.
As more developing and transition market firms (southern MNCs) are engaged in outward FDI in European advanced economies, a fundamentally important question has to be addressed: whether this investment leads to positive pr oductivity effects for host economies. Our paper addresses this issue by examining whether there are signs of regional spillovers from the entry and the presence of southern MNCs in the service/construction industry. We highlight that regional spillovers from southern MNCs are c o - determined by local and foreign character istics, namely, FDI motivation and technological capac ity of the local host country firms . Possible interaction effects between local technological capacity and FDI motivation would also influence the size and the extent of regional spillovers from southern MNCs. Using firms - level data from Switzerland, we found that knowledge - exploiting FDI (KE FDI) and knowledge - seeking FDI (KS FDI) have different amounts of spillovers. In addition, h uman capital development in l ocal firms appears to be essential in gain ing large regional spillovers. It allows for positive regional spillovers for high technology firms when southern MNCs are assigned KE mandate and for low technology firms when southern MNCs invest in KS FDI.
Although MNCs from developing and transition countries (called hereafter southern MNCs) are increasingly investing in European advan ced economies, we have an incomplete and inconsistent understanding of wh ether, and under what conditions, this investment may benefit the local economy. Our paper addresses this issue by examining whether Swiss local firms may benefit from the entry and the presence of southern MNCs in services construction industry. Relying on spillover literature, we argue that an alyzing spillovers from southern MNCs needs to distinguish these effects according to the ways they occur as well as the technological characteristics of local knowle dge receivers. We show that local firms need to upgrade their human capital to take benefit from the entry and presence of southern MN Cs in their industry; otherwise the presence of southern MNCs reduces the productivity of local services construction firms in Switzerland. No benefit is found from competition effects. Moreover, interactions between different technological capacities of local firms and the ways they benefit from spillovers from southern MNCs provide differences in spillover results.
L'innovation, déstructurée par essence, peut-elle être appréhendée à l'aide de la très structurée "gestion de projet" ? L'histoire des projets nous démontre que la trop grande régulation est un échec à l'innovation. Ainsi, les organisations adaptent la gestion de projet à leur besoin. Pour un projet compliqué de construction, on répond par une structure précise et organisée de projets. A un projet complexe d'innovation, on privilégie la souplesse, la créativité...
