Art of invention: : marketing strategies for independent luxury watch brands

Auteur(s)

Bashutkina, Maria

Accéder

Beschreibung

Nearly 70% of the Swiss luxury watch market is represented by major groups , bringing together worldwide well - known brands . In order to stand out from concurrence and to get a place in this highly competitive market of reference, independent (often unknown) companies have to find other vectors of marketing differentiation

Institution partenaire

Langue

English

Datum

2015

Le portail de l'information économique suisse

© 2016 Infonet Economy