Art of invention: : marketing strategies for independent luxury watch brands
Auteur(s)
Bashutkina, Maria
Accéder
Beschreibung
Nearly 70% of the Swiss luxury watch market is represented by major groups , bringing together worldwide well - known brands . In order to stand out from concurrence and to get a place in this highly competitive market of reference, independent (often unknown) companies have to find other vectors of marketing differentiation
Institution partenaire
Langue
English
Datum
2015
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