Art of invention: : marketing strategies for independent luxury watch brands

Auteur(s)

Bashutkina, Maria

Accéder

Descrizione

Nearly 70% of the Swiss luxury watch market is represented by major groups , bringing together worldwide well - known brands . In order to stand out from concurrence and to get a place in this highly competitive market of reference, independent (often unknown) companies have to find other vectors of marketing differentiation

Institution partenaire

Langue

English

Data

2015

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