Wear The Old Coat and Buy The New Book or: Deciding Without Reflecting Is Like Thinking Without Concluding - The Impact of Contextual Experiences on Consumer Decision Making

Auteur(s)

Daniel Boller

Accéder

Sujets

Gestion d'entreprise > Marketing

Institution partenaire

Université de St-Gall - Schools of Management

Langue

English

Data

2016

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