The Rise of Machine Learning in Marketing: Goal, Process, and Benefit of AI-Driven Marketing

Accéder

Descrizione

Mari, Alex (2019). The Rise of Machine Learning in Marketing: Goal, Process, and Benefit of AI-Driven Marketing. Zurich: Swiss Cognitive.

Sujets

Gestion d'entreprise > Direction & management

Institution partenaire

Université de Zürich - Faculté des sciences économiques

Langue

English

Data

2021

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