Publications des institutions partenaires

421 - 440 of 15332

The Rise of Machine Learning in Marketing: Goal, Process, and Benefit of AI-Driven Marketing

Mari, Alex (2019). The Rise of Machine Learning in Marketing: Goal, Process, and Benefit of AI-Driven Marketing. Zurich: Swiss Cognitive.

Institution partenaire

Université de Zürich - Faculté des sciences économiques

Full Text

English / 26/01/2021

Voice Commerce: Understanding Shopping-Related Voice Assistants and their Effect on Brands

Mari, Alex (2019). Voice Commerce: Understanding Shopping-Related Voice Assistants and their Effect on Brands. In: IMMAA Annual Conference, Northwestern University in Qatar, Doha, 4 October 2019 - 6 October 2019.

Institution partenaire

Université de Zürich - Faculté des sciences économiques

Full Text

English / 26/01/2021

Wie mit künstlicher Intelligenz umgehen? Die Gesellschaft begegnet der Digitalisierung teilweise mit tiefem Misstrauen. Um die Chancen der künstlichen Intelligenz für die Gesellschaft nutzbar zu machen, muss man diese Skepsis ernst nehmen.

Mader, Clemens; Cas, Johann; Scherer, Anne (2020). Wie mit künstlicher Intelligenz umgehen? Die Gesellschaft begegnet der Digitalisierung teilweise mit tiefem Misstrauen. Um die Chancen der künstlichen Intelligenz für die Gesellschaft nutzbar zu machen, muss man diese Skepsis ernst nehmen. Die Volkswirtschaft, 2020(8-9):53-55.

Institution partenaire

Université de Zürich - Faculté des sciences économiques

Full Text

English / 26/01/2021

Geteilte Verantwortung

Scherer, Anne; Wenzel, Claudia (2020). Geteilte Verantwortung. In: Fieke, Nadine. Wert von Daten. Zürich: Stiftung Mercator Schweiz, 55-57.

Institution partenaire

Université de Zürich - Faculté des sciences économiques

Full Text

English / 26/01/2021

Challenges and practices of interviewing business elites

Ma, Shenghui; Seidl, David; McNulty, Terry (2021). Challenges and practices of interviewing business elites. Strategic Organization, 19(1):81-96.

Institution partenaire

Université de Zürich - Faculté des sciences économiques

Full Text

English / 26/01/2021

Meynhardt, Timo & Fröhlich, Andreas: Gemeinwohl ist für alle da. In: Raiffeisenzeitung Österreich (2018), S. 8-9.

Timo Meynhardt und Andreas Fröhlich forschen auf dem Gebiet des Gemeinwohls. In ihren Studien gehen sie davon aus, dass Gemeinwohl
nicht auf der Basis von „Fakten“ durch Experten bestimmbar ist, sondern erst durch die Wahrnehmung und Wertschätzung in der Öffentlichkeit entsteht.

Institution partenaire

Université de St-Gall - Schools of Management

Full Text

/ 24/01/2021

Meynhardt, Timo: Die Leipziger verfügen über einen Grundoptimismus. In: Leipziger Volkszeitung (2020),

Institution partenaire

Université de St-Gall - Schools of Management

Full Text

/ 24/01/2021

The role of time-varying contextual factors in latent attrition models for customer base analysis

Bachmann, Patrick; Meierer, Markus; Näf, Jeffrey (2021). The role of time-varying contextual factors in latent attrition models for customer base analysis. Marketing Science:Epub ahead of print.

Institution partenaire

Université de Zürich - Faculté des sciences économiques

Full Text

English / 22/01/2021

How has external knowledge contributed to lithium-ion batteries for the energy transition?

Stephan, Annegret; Anadon, Laura D.; Hoffmann, Volker H.

Institution partenaire

Eidgenössische Technische Hochschule Zürich

Full Text

English, Deutsch / 22/01/2021

Meynhardt, Timo: European Values and Good Leadership: Facing up to Role Distance. In Flick, Corinne (ed.): The Standing of Europe in the New Imperial World Order. München : Convoco! Editions, 2020, S. 97-117.

In this essay, I would like to use concepts from role theory to show how executives can deal with irreconcilable contradictions and value conflicts. The answer lies in the maintenance of one’s own identity through sovereign role distance. Humanist values are most likely enforceable when the actors involved consistently address their own values and acknowledge what is right or wrong...

Institution partenaire

Université de St-Gall - Schools of Management

Full Text

/ 21/01/2021

Webinar zum LehrstellenPuls: Ergebnisse LehrstellenPuls Dezember 2020

Bolli, Thomas; Caves, Katherine M.; Pusterla, Filippo; Rageth, Ladina; Renold, Ursula; Sritharan, Aranya; Trachsel Díaz-Tejeiro, Sandra

Institution partenaire

Eidgenössische Technische Hochschule Zürich

Full Text

English, Deutsch / 21/01/2021

Concern for the Transgressor’s Consequences: An Explanation for Why Wrongdoing Remains Unreported

Khan, Saera R; Howe, Lauren (2020). Concern for the Transgressor’s Consequences: An Explanation for Why Wrongdoing Remains Unreported. Journal of Business Ethics:Epub ahead of print.

Institution partenaire

Université de Zürich - Faculté des sciences économiques

Full Text

English / 18/01/2021

WP - 2021-01-18 - Jens H. E. Christensen and Nikola Mirkov: The safety premium of safe assets

Safe assets usually trade at a premium due to their high credit quality and deep liquidity. To understand the role of credit quality for such premia, we focus on Swiss Confederation bonds, which are extremely safe but not particularly liquid. We therefore refer to their premia as safety premia and quantify them using an arbitrage-free term structure model that accounts for time-...

Institution partenaire

Banque nationale suisse

Full Text

English / 18/01/2021

WP - 2021-01-15 - Till Ebner, Thomas Nellen and Jörn Tenhofen: The rise of digital watchers

Many consumers use payment instruments to control their budget. Previously, such behavior has been associated with checking disposable cash ("pocket watching"). Based on recent survey data, we show that "digital watchers" have emerged, i.e., noncash payers who use digital applications to control their budget. Both watcher types have distinct characteristics. Pocket watchers tend to...

Institution partenaire

Banque nationale suisse

Full Text

English / 15/01/2021

Frankenberger, Karolin & Takacs, Fabian (2021) A Step Toward Making Your Company More Sustainable.

One model that holds great promise for sustainability is the circular economy (CE) - instead of digging up materials, using them once, and then trowing them away, companies in a CE recapture the enormous volume of resources in their value chain in order to use them again and again.

Institution partenaire

Université de St-Gall - Schools of Management

Full Text

/ 14/01/2021

The value of publicly available, textual and non-textual information for startup performance prediction

Kaiser, Ulrich; Kuhn, Johan M (2020). The value of publicly available, textual and non-textual information for startup performance prediction. Journal of Business Venturing Insights, 14:e00179.

Institution partenaire

Université de Zürich - Faculté des sciences économiques

Full Text

English / 14/01/2021

How employees react to unsolicited and solicited advice in the Workplace: Implications for using advice, learning, and performance

Landis, Blaine; Fisher, Colin M; Menges, Jochen (2021). How employees react to unsolicited and solicited advice in the Workplace: Implications for using advice, learning, and performance. Journal of Applied Psychology:Epub ahead of print.