Publications des institutions partenaires

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Using ethological approaches to understand skiers’ behavior in cable cars queues in order to improve overall satisfaction: an empirical study conducted in the Swiss Alps

In a service quality perspective, the animal behavior of humans (e.g. human ethology) in queues has, to our knowledge, never been observed. This paper provides an empirical exploratory enquiry with the scope to understand skiers’ behaviors in cable cars queues in order to improve their overall satisfaction. We carried 82 immersions and 43 semi-directed interviews in the Swiss Alps (...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 23/10/2017

Exposition of St. Francis Xavier’s holy relics in Goa: an importance-performance analysis

Pilgrimage Tourism, one of the oldest forms of travelling, is the largest tourism sector in India; annually more than 70% of domestic tourist movement is for religious purposes which comes to 250 million pilgrims (Jachowski, 2000, Singh, 2016) and accounts for 20% of the revenue generated in the tourism industry (Dewan et al., 2008), hence, making it significant religiously,...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 23/10/2017

Triage by ranking to support the curation of protein interactions

Today, molecular biology databases are the cornerstone of knowledge sharing for life and health sciences. The curation and maintenance of these resources are labour intensive. Although text mining is gaining impetus among curators, its integration in curation workflow has not yet been widely adopted. The Swiss Institute of Bioinformatics Text Mining and CALIPHO groups joined forces...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 23/10/2017

Change management as a tool to drive the adoption of new commercial strategy in small community: (Alpine) destinations

Today’s society is evolving at a fast pace. New communications tools are appearing every day and new technology is appearing constantly. To keep up with the newest trends, meet customers’ needs and stay competitive on the market, organizations have to adapt, change the way they operate. This is a complex matter which has to be addressed at societal, organizational and personal levels...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 23/10/2017

(Co)operating in tourism & hospitality: do good or earn money? Doing both in parallel

Social enterprise refers to a typology of enterprises whose main objectives are social or environmental. Social enterprises seek to create social value, in relation to activities and managerial practices put in place. This type of firm is increasingly observed in several countries such as the United Kingdom, Switzerland, France and Italy. The phenomenon involves both non-for-profit...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 23/10/2017

Professional development of revenue management leaders: the serious game

This paper explores the professional development needs of revenue management leaders. Considering the evolution of the function and the responsibilities of a revenue manager and the apparent lack of highly developed senior managers in the field of revenue management. The exploratory research determines the skills that revenue management leaders should ideally possess, identifies the...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 23/10/2017

Strategic visitor flows (SVF) analysis using mobile data

‘Visitor flows’ (VF) is defined as the generalized spatial movement patterns of travellers and have always been relevant in tourism studies. Nowadays, VFs are important for understanding travel networks which go beyond the specific spatial dimension to include informational or virtual dimensions such as travellers experiences. Travel network modelling is not only a valuable marketing...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 23/10/2017

Key factors in the booking activity process: the case of self-catering in Valais, Switzerland

One of the most important phases in planning a vacation is the booking activity process. The aim of this research is to study if the country of origin and/or seasonality has a link with the booking period (BP). The data used is from the largest booking platform of self-catering accommodations in the region of the Romand Valais in Switzerland. The data set contains more than 141,000...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 23/10/2017

Service blueprint model: a tool to improve the co-creation process in living labs

Living Labs (LL) are complex multi-stakeholders ecosystems of innovation. When co-creating a service, each actor has his own strategic agenda. Finding a common ground for co-creating a service is not an easy task and requires tools to facilitate and structure the reflection. This paper examines how “service blueprinting” techniques can contribute to improve the co-creation process...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/10/2017

Exploring occupational stress in the Swiss wealth management sector: how could human risk lead to value destruction

Les processus de service doivent tenir compte du bien-être des employés pour créer de la valeur. L’article montre que le lien entre bien-être et création de valeur peut être aussi étudié sous l ’angle de la gestion des risques. Une approche exploratoire permet de comprendre cette problématique au sein du secteur de la gestion de fortune à Genève. Sur cette base, le modèle créé part...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/10/2017

The return on tourism organizations' social media investments: preliminary evidence from Belgium, France and Switzerland

Literature suggests dozens of ways of how to quantify the success of social media. However, there is no consent about the measurement of the return of investment (ROI). Only very limited empirical work is looking at the topic especially in tourism. This study is one of the first attempts to look at the ROI of tourism organizations. In doing so, various input (i.e. budget, manpower,...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/10/2017

A travel cost assessment of the demand for recreation in Swiss forests

This paper analyzes the demand for recreation in Swiss forests using the individual travel cost method. We apply a two-steps approach, i.e., a hurdle zero-truncated negative binomial model, that allows accounting for a large number of non-visitors caused by the off-site phone survey and over-dispersion. Given the national scale of the survey, we group forest zones to assess consumer...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 18/10/2017

Finance de marché et fonds d’investissement durables: : la coupure au territoire

Cet article s’inscrit en géographie de la finance et montre, à l’aide de diverses études de cas, com-ment l’industrie financière, en s’appropriant le concept de développement durable de manière par-ticulière, a construit sa propre approche de la « valeur financière durable » dans le cadre des fonds d’investissement socialement responsable (ISR). Il explique la manière dont l’industrie...

Institution partenaire

Haute Ecole de Gestion de Genève

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Français / 16/10/2017

Préparez-vous à en avoir plein les yeux ! Quand l'entreprise vous offre l'hospitalité

Le tourisme de découverte économique propose de nouvelles expériences de consommation. Caractériser la visite d’entreprise comme une situation d’hospitalité offre à la littérature en marketing expérientiel un nouveau champ d’investigation, qui permet d’étudier les dimensions du concept d’hospitalité autant qu’il d’appréhende les réponses des visiteurs à l’hospitalité/inhospitalité...

Institution partenaire

Haute Ecole de Gestion de Genève

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Français / 09/10/2017

Brand vision archetypes: créer des marques qui ont un sens

Comment construire le futur de votre marque? Pourquoi et comment les brand vision archetypes vous aident à accomplir cette mission est le sujet de ce livre. Vous y trouverez des guides pratiques, les pièges à éviter, comment conduire des workshops, les listes de contrôle ainsi qu’un jeu complet de brand vision archetypes que vous pourrez copier pour votre propre usage.

Institution partenaire

Haute Ecole de Gestion de Genève

Français / 09/10/2017

Scope effects in contingent valuation ::does the assumed statistical distribution of WTP matter?

Economic theory assumes that willingness to pay (WTP) increases with the quantity of the consumed good. This implies that there should be a scope effect in contingent valuation studies. However, in previous issues of Ecological Economics, several authors criticized the contingent valuation (CV) method for the absence of such effect or its inadequacy. In this paper, we contribute to...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 09/10/2017

Risk and accountability ::drivers for change in network governance : the case of school restaurants governance in a Swiss city

Growing requirements for accountability and risk management put decentralized models of public governance under pressure. This article investigates the drivers for change from a completely decentralized, network-oriented model to a more centralized, and procedural governance model of school restaurants in a Swiss city. It focuses on the pressures and challenges that this municipality...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 09/10/2017

Organiser l'entreprise: : principes de base d'organisation du travail en entreprise

Il suffit parfois d’un détail pour qu’une organisation échoue à atteindre ses objectifs, alors même que la stratégie a été longuement réfléchie, que les compétences sont présentes, tout comme les volontés individuelles. Mais lequel? Tenter de répondre à cette question, c’est interroger la culture de l’entreprise. Le manager de terrain n’est parfois ni un expert, ni un stratège, et...

Institution partenaire

Haute Ecole de Gestion de Genève

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Français / 09/10/2017

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