Publications des institutions partenaires
1 - 9 of 9
Disruption at the Door: A Taxonomy on Subscription Models in Retailing
Subscription models have become a popular new way for consumers to
do their shopping. This paper presents a taxonomy of the three main
archetypes of subscription models and develops a classification scheme
with type-specific features relevant to their successful management.
An implementation framework offers managers a guideline to introduce
subscription...
Institution partenaire
English / 25/09/2017
Cautiousness Caps Curiosity: The Influence of Risk on Attitude towards Product Subscription Models
Product subscription models have grown in popularity among retailers and consumers. We show that risk perception plays a central role in consumers’ evaluation of product subscriptions. Contrasting with predefined subscriptions, where contents are known to consumers prior to delivery, surprise subscriptions, where contents are unknown to consumers prior to delivery, carry an inherent...
Institution partenaire
English / 01/01/2017
What’s in the Box? Risk in Surprise Subscription Models.
Assessing subscription models in retailing, we seek to identify the drivers that influence consumers’ attitude towards product
subscriptions. Using Prospect Theory, we find that consumers prefer subscription boxes with surprise content in lower frequencies and
subscription boxes with predefined content in higher frequencies.
Institution partenaire
English / 01/01/2016
Price Setting in a Leading Swiss Online Supermarket
We study a newly released data set of scanner prices for food products in a large Swiss online supermarket.
We find that average prices change about every two months, but when we exclude temporary sales,
prices are extremely sticky, changing on average once every three years. Non-sale price behavior is
broadly consistent with menu cost models of sticky prices. When...
Institution partenaire
English / 01/01/2011
Customer Preferences of Very Light Jet Air Taxi Operators
Very light jets are designed to constitute a new category of small, cost efficient private jets. Their introduction to the market has been planned for almost a decade and could induce significant changes to the business aviation industry. Among the most discussed effects is the possible emergence of very light jet air taxi operators. Those operators plan to create a new value...
Institution partenaire
English / 01/01/2009
Retail Talent Career Days 2007 - High Potentials on their path to a Career in Retailing
Press Release
Institution partenaire
English / 01/01/2007
University of St.Gallen joins forces with leading European Retailer: Institute of Marketing and Retailing introduces Retail-Lab
Press release
Institution partenaire
English / 01/01/2007
Scale Development for Consumer Confusion
The article focuses on consumer confusion related to the wide array of choices in modern society among diverse name brand products. The article focuses on research into how consumers make choices among competing brands and different types of products and services. While some business leaders and economists have termed the large number of choices "consumer democracy," others...
Institution partenaire
English / 01/01/2006
Le portail de l'information économique suisse
© 2016 Infonet Economy
