Disruption at the Door: A Taxonomy on Subscription Models in Retailing

Auteur(s)

Thomas Rudolph

Accéder

Description

Subscription models have become a popular new way for consumers to
do their shopping. This paper presents a taxonomy of the three main
archetypes of subscription models and develops a classification scheme
with type-specific features relevant to their successful management.
An implementation framework offers managers a guideline to introduce
subscription models of their own.

Langue

English

Date

2017

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