infonet-economy

Consumers frequently rely on objects (i.e., their possessions) for building a sense of self or for "extending" their selves. In this research, we examine if and to what extent the tangibility of objects is related to their self-extending function. Specifically, we argue that objects that signify an intangible meaning may decrease the psychological distance between the self and the meaning. Two studies provide converging support for this prediction. Study 2 further shows that consumers develop a greater attachment to an object that signifies a meaning which is (1) not directly experienceable and (2) personally relevant to them.