infonet-economy

The relationship between corporate social responsibility (CSR) and economic payoff has been an increasingly important issue for scholarly discussion. To enable a better understanding of the similarities, distinctions and complementarities between explaining theories, I set forth a theoretical basis for constituting CSR activities on an individual level. An alternative modeling of the utility function and economic concepts like happiness research, stewardship theory and intrinsic motivation can give some further explanations why managers act in a social responsible way beside normative considerations.