Publications des institutions partenaires

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The impact of corporate social responsibility communication on corporate reputation

Corporate social responsibility (CSR) is becoming increasingly more important for firms in today' s global marketplace. Thus effective communication of a company's CSR initiatives is vital toward enhancing a company's reputation and in tum, its sales revenues. With this consideration, the corporate reputations of firms in the Aerospace and Defense (A & D) industry...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 19/04/2016

Spiritual tourism in goa

Spiritual Tourism is the largest tourist sector in India: more than 70% of the domestic tourist movement is for the religious purposes and 20% of the revenue in tourism industry is generated by religious tourism (Dewan et al, 2008). Religious tourism is one of the oldest forms of travelling and for centuries people have travelled in order to seek peace. Past research in spiritual...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 12/04/2016

Maximizing online bookings through a multi-channel-strategy: : effects of interdependencies and networks

Purpose – Hotel managers are being challenged by the increasing multitude of distribution and sales channels. Online travel agencies (OTAs) in particular generate a great deal of uncertainty: Which are the best ones? Which ones offer the best conditions? How many channels are optimal for my hotel? How can I evaluate costs versus benefits? These and other questions concerning the...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 12/04/2016

Hotels’ dependency on online intermediaries and their chosen distribution channel portfolios: : three country insights

New intermediaries are entering the market, challenging the hospitality industry to find an appropriatedistribution channel portfolio. This research investigates how many channels hotels in Austria, Germanyand Switzerland choose and what role the various channels play. Findings based on 1014 questionnairesreveal an average mix of 8.06 offline and online channel categories....

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 07/04/2016

The business model innovation in practice and its implications for entrepreneurship research

While business model innovations are critical to a company’s long-term survival, they are still poorly understood compared with other kinds of innovations. In this paper, we systematically investigate prior research and reframe business model innovation. We report on a discourse analysis of interviews with CEOs of small and medium enterprises from the tech industry, with the aim of...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 07/04/2016

Identifying with the firm: : effects on creative outcomes in open innovation

Research has shown that individuals' level of identification with an organization tends to result in positive outcomes such as higher motivation and effort. However, the influence of organizational identification on another vital element of organizational life, creativity, has hitherto largely been ignored. We study identification and creativity in the context of open innovation...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 07/04/2016

Linking internationalization age and speed in Swiss SMEs

Academic research is currently paying more attention to the time and speed aspects of the internationalization process. In line with this development, this study investigates the role of internationalization age and its impact on internationalization speed. It investigates as the main research problem the very impact that early versus late internationalization has on foreign sales’...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 05/04/2016

Entrepreneurial behavior and SME internationalization: : conceptualizing the dynamics of international entrepreneurship

This paper contributes to existing research by integrating the notions of opportunity recognition and international entrepreneurial orientation into the body of the new venture theory of internationalization. It helps to explain and understand which factors compel SMEs to take the fast track to internationalization or a stage-wise approach. A conceptual framework is developed that...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 05/04/2016

Business model innovation in incumbent firms: : a practitioners’ perspective and implications for entrepreneurship research

While business model innovations are critical to a company’s long-term survival, they are still poorly understood compared with other kinds of innovations. In this paper, we systematically investigate prior research and reframe business model innovation. We report on a discourse analysis of interviews with CEOs of small and medium enterprises from the tech industry, with the aim of...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 05/04/2016

Optimizing satisfaction in a multi-courses allocation problem

The resource allocation problem is a traditional kind of NPhard problem. One of its application domains is the allocation of educational resources. In most universities and business schools today, students select the courses they would like to attend by ranking the proposed courses. However, to ensure the quality of a course, the number of seats is limited, so not all students can...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 05/04/2016

How to manage IS team coordination in real time: : a process approach to coordination

The current research in progress manuscript proposes a shift to a new approach to team coordination in IS projects. Previous studies have regarded team coordination through variance analyses. They identified explicit and implicit coordination mechanisms that are significantly related to team coordination, depending on some contingencies (e.g. team and task...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 02/04/2016

A unified framework for risk-based investing

Risk-based portfolio strategies, such as minimum variance, maximum diversification, equal weight and risk parity, to name the most famous, have become increasingly popular in the investment industry. This paper aims to help investors better understand the commonalities and differences between these strategies.We offer a general unifying analytical framework, allowing the discussion...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 02/04/2016

Interviewing practices among recruiters in the hospitality industry: : how valid are they?

Selecting the right people for the right place the right way is vital to companies in the context of a fiercer war for talent nowadays. Many studies have shown that structured interviews have better predictive validity than unstructured interviews. Despite these repeated findings, most of the recruiters still prefer to use unstructured interviews notably because they allow more...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 30/03/2016

Proactive helping behavior in hospitality: : a new measure and a test of A preliminary model

Based on the proactivity literature I suggest a new construct: proactive helping behavior. Proactive helping behavior is initiated by the helper, anticipates future needs or problems of the recipient, is intended to have a discernible impact on the recipient in the longer term, and is carried out in a persistent fashion. I developed a new measure for proactive helping behavior and...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 30/03/2016

A macro econometric model for forecasting the hotel-room night demand: : the case of Switzerland

This article proposes a macroeconomic-oriented method to forecast hotel room demand in Switzerland for the period stretching from the third quarter of 1974 to the fourth quarter of 2013. The method increases accuracy by weighting characteristics of the inbound tourists’ economies for their relative contribution. It adopts the VECM technique, which produces reliable forecasts in both...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 30/03/2016

Customer satisfaction and loyalty in airline industry

The purpose of this research is to identify the factors impacting customer satisfaction and customer loyalty in the airline industry. We analyzed passengers’ perception of service quality during the pre-experience stage, the experience itself, and the post-experience. In parallel, we measured the impact of the price fairness on customer satisfaction. As far as the method is concerned...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 30/03/2016

The impact of service recovery on customer satisfaction and customer loyalty: : the case of airline industry

The purpose of this research is to identify the impact of airline passengers’ perception of service recovery on their satisfaction and loyalty. A questionnaire was distributed to airline passengers who had a problem during their last airline flight. As we had several latent variables, we used partial least squares (PLS), a variance-based structural equation modeling method. As...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 30/03/2016

Social entrepreneurship in Morocco: : prospects and challenges

This two-volume book unveils trends, strengths, weaknesses and overall dynamics and implications of social entrepreneurship in the Middle East region, whilst identifying both opportunities and threats facing social entrepreneurship and supplements through a wealth of insights and examples inspired from practice and current applications.

Institution partenaire

Haute Ecole de Gestion de Genève

English / 23/03/2016

The rise of India in the development of Africa: the case of the agro-food sector

Compared to the disputed rise of China in Africa, the emergence of India has been rather neglected. Facing a quasi-absence of reliable data and literature, this article makes an attempt to explore the expanding presence of India in Africa’s agro-food sector. Based on a preliminary collection of information in Eastern and Western Africa, the analysis suggests that India’s corporate...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/03/2016

Revenue management : progress, challenges, and research prospects

This paper evaluates the main developments of revenue management (RM) over the past decade and discusses RM challenges and research prospects. It examines nine notable emerging themes: total hotel RM, big data analytics, distribution, rate integrity, RM and marketing strategies alignment, social media impacts on RM, RM system, applications of RM in nontraditional service sectors, and...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 22/03/2016

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