Publications des institutions partenaires
The (mis)use of social media to communicate CSR in hospitality: increasing stakeholders’ (dis)engagement through social media
Purpose This paper aims to discuss how the hospitality industry is communicating corporate social responsibility (CSR) to its stakeholders, the premise being CSR communication through social media platforms will increase stakeholder engagement. Design/methodology/approach This paper is developed based on Schwartz and Carroll’s three-domain approach to CSR motivation, stakeholder...
Institution partenaire
English / 26/10/2017
Corporate reputation rankings 2016: and the winner is?
Institution partenaire
English / 25/10/2017
Corporate reputation rankings 2016: : and the winner is?
Institution partenaire
English / 25/10/2017
Consumer valuation of Airbnb listings: a hedonic pricing approach
Purpose This paper aims to identify a wide array of utility-based attributes of Airbnb listings and measures the effects of these attributes on consumers’ valuation of Airbnb listings. Design/methodology/approach A hedonic price model was developed to test the effects of a group of utility-based attributes on the price of Airbnb listings, including the characteristics of Airbnb...
Institution partenaire
English / 25/10/2017
Consumer valuation of Airbnb listings: : a hedonic pricing approach
Purpose This paper aims to identify a wide array of utility-based attributes of Airbnb listings and measures the effects of these attributes on consumers’ valuation of Airbnb listings. Design/methodology/approach A hedonic price model was developed to test the effects of a group of utility-based attributes on the price of Airbnb listings, including the characteristics of Airbnb...
Institution partenaire
English / 25/10/2017
Teaching HRM in contemporary hospitality management: a case study drawing on HR analytics and big data analysis
In this article, we discuss how hospitality students can leverage new technology and new HRM metrics from a combination of a traditional format case study and innovative data spreadsheets. We offer a teaching case study that combines the strategic dimensions of HRM with practice-driven data analysis anchored in HR analytics and HR big data mining. We argue that this combination helps...
Institution partenaire
English / 25/10/2017
Addressing knowledge management and providing open innovation for SME's and larger companies in the scope of the Innokick academic program
Institution partenaire
English / 25/10/2017
STARMAC: an environment for the stimulation and the development of entrepreneurial projects in academic institutions
In this article, we present STarmac, a program developed by the Swiss Applied Science University of Canton Vaud (HEIG-VD), part of the University of Applied Science and Arts in Western Switzerland (HES-SO) to support young founders in the development innovative business ideas by providing them with the tools for management of market and technology risk. We present the STarmac program...
Institution partenaire
English / 25/10/2017
VISCERAL: : evaluation-as-a-service for medical imaging
Systematic evaluation has had a strong impact on many data analysis domains, for example, TREC and CLEF in information retrieval, ImageCLEF in image retrieval, and many challenges in conferences such as MICCAI for medical imaging and ICPR for pattern recognition. With Kaggle, a platform for machine learning challenges has also had a significant success in crowdsourcing solutions....
Institution partenaire
English / 23/10/2017
Starkes Online-Plus bei Schweizer Hotel-Buchungen
Institution partenaire
English / 23/10/2017
Service risk management based on blueprinting and sociogram: a case study about fast food queue management
Institution partenaire
English / 23/10/2017
Using ethological approaches to understand skiers’ behavior in cable cars queues in order to improve overall satisfaction: an empirical study conducted in the Swiss Alps
In a service quality perspective, the animal behavior of humans (e.g. human ethology) in queues has, to our knowledge, never been observed. This paper provides an empirical exploratory enquiry with the scope to understand skiers’ behaviors in cable cars queues in order to improve their overall satisfaction. We carried 82 immersions and 43 semi-directed interviews in the Swiss Alps (...
Institution partenaire
English / 23/10/2017
Exposition of St. Francis Xavier’s holy relics in Goa: an importance-performance analysis
Pilgrimage Tourism, one of the oldest forms of travelling, is the largest tourism sector in India; annually more than 70% of domestic tourist movement is for religious purposes which comes to 250 million pilgrims (Jachowski, 2000, Singh, 2016) and accounts for 20% of the revenue generated in the tourism industry (Dewan et al., 2008), hence, making it significant religiously,...
Institution partenaire
English / 23/10/2017
Triage by ranking to support the curation of protein interactions
Today, molecular biology databases are the cornerstone of knowledge sharing for life and health sciences. The curation and maintenance of these resources are labour intensive. Although text mining is gaining impetus among curators, its integration in curation workflow has not yet been widely adopted. The Swiss Institute of Bioinformatics Text Mining and CALIPHO groups joined forces...
Institution partenaire
English / 23/10/2017
Change management as a tool to drive the adoption of new commercial strategy in small community: (Alpine) destinations
Today’s society is evolving at a fast pace. New communications tools are appearing every day and new technology is appearing constantly. To keep up with the newest trends, meet customers’ needs and stay competitive on the market, organizations have to adapt, change the way they operate. This is a complex matter which has to be addressed at societal, organizational and personal levels...
Institution partenaire
English / 23/10/2017
(Co)operating in tourism & hospitality: do good or earn money? Doing both in parallel
Social enterprise refers to a typology of enterprises whose main objectives are social or environmental. Social enterprises seek to create social value, in relation to activities and managerial practices put in place. This type of firm is increasingly observed in several countries such as the United Kingdom, Switzerland, France and Italy. The phenomenon involves both non-for-profit...
Institution partenaire
English / 23/10/2017
Professional development of revenue management leaders: the serious game
This paper explores the professional development needs of revenue management leaders. Considering the evolution of the function and the responsibilities of a revenue manager and the apparent lack of highly developed senior managers in the field of revenue management. The exploratory research determines the skills that revenue management leaders should ideally possess, identifies the...
Institution partenaire
English / 23/10/2017
Strategic visitor flows (SVF) analysis using mobile data
‘Visitor flows’ (VF) is defined as the generalized spatial movement patterns of travellers and have always been relevant in tourism studies. Nowadays, VFs are important for understanding travel networks which go beyond the specific spatial dimension to include informational or virtual dimensions such as travellers experiences. Travel network modelling is not only a valuable marketing...
Institution partenaire
English / 23/10/2017
Key factors in the booking activity process: the case of self-catering in Valais, Switzerland
One of the most important phases in planning a vacation is the booking activity process. The aim of this research is to study if the country of origin and/or seasonality has a link with the booking period (BP). The data used is from the largest booking platform of self-catering accommodations in the region of the Romand Valais in Switzerland. The data set contains more than 141,000...
Institution partenaire
English / 23/10/2017
Service blueprint model: a tool to improve the co-creation process in living labs
Living Labs (LL) are complex multi-stakeholders ecosystems of innovation. When co-creating a service, each actor has his own strategic agenda. Finding a common ground for co-creating a service is not an easy task and requires tools to facilitate and structure the reflection. This paper examines how “service blueprinting” techniques can contribute to improve the co-creation process...
Institution partenaire
English / 22/10/2017
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