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Digital marketing performance: how effective are the tactics and metrics used by hotels ?

Extensive resources are invested in digital marketing in the hotel sector, however, few studies examine the efficacy of these tactics. This study examines (1) the range of digital marketing tactics utilised and (2) the metrics used to monitor digital marketing performance. The research concentrates on hotels within Switzerland, and the analysis was conducted based on a survey with 31...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 27/10/2017

An IPA analysis of green hoteliers' perceptions: a case study of English hotels

Environmental practices impact on operations and customer behavior, and may contribute to employees’ job satisfaction and organizational commitment and resource efficiency in hotels. This research updates the current green practices implemented in hotels in England, and examined employees’ perceptions of the importance and performance of green practices. Findings from an online...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 27/10/2017

Studying reflecting on becoming: some philosophical reference points

We developed a systemic process framework for reflecting on becoming that we currently employ to study graduate students’ reflecting on becoming. We describe the process of reflecting on becoming as a systemic process of continuous self-making and discuss some philosophical reference points by building on process philosophy. We conclude that, in order to achieve understanding in a...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 26/10/2017

Sustainability: exploring gaps in higher education

This developmental paper aims to demonstrate how higher education (HE) plays an important role in developing their student’s awareness of sustainability challenges and their economic, social, and environmental responsibilities. At present, HE institutions vary in the extent of sustainability courses, programs, and degrees. Further, HE institutions present sustainability topics in...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 26/10/2017

L'entreprise innovante: un objet mal identifié

Cet ouvrage est le deuxième de la série « L'innovation entre le risque et la réussite ». Son objectif est d’esquisser le profil d’une entreprise innovante capable de maintenir et déployer sa compétitivité. L’entreprise innovante, un objet mal identifié analyse les principales caractéristiques d’un tel type de firme d’après la littérature scientifique sur le sujet et des exemples...

Institution partenaire

Haute Ecole de Gestion de Genève

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Français / 26/10/2017

L'entreprise innovante: : un objet mal identifié

Cet ouvrage est le deuxième de la série « L'innovation entre le risque et la réussite ». Son objectif est d’esquisser le profil d’une entreprise innovante capable de maintenir et déployer sa compétitivité. L’entreprise innovante, un objet mal identifié analyse les principales caractéristiques d’un tel type de firme d’après la littérature scientifique sur le sujet et des exemples...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

Français / 26/10/2017

Optimizing investment decisions using DCF, decision tree analysis, and real options analysis: the case of hotel expansions

Large scale infrastructure expansions in hotels are exposed to uncertainty. Since the costs involved in these expansion projects are high and often irreversible, hotels would benefit from analyses that incorporate uncertainty along with traditional valuation techniques like the discounted cash flow (DCF) method. Decision tree analysis (DTA) and real options analysis (ROA) have been...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 26/10/2017

Optimizing investment decisions using DCF, decision tree analysis, and real options analysis: : the case of hotel expansions

Large scale infrastructure expansions in hotels are exposed to uncertainty. Since the costs involved in these expansion projects are high and often irreversible, hotels would benefit from analyses that incorporate uncertainty along with traditional valuation techniques like the discounted cash flow (DCF) method. Decision tree analysis (DTA) and real options analysis (ROA) have been...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text Full Text

English / 26/10/2017

Minimizing the cost of capital in hotel investments

In this book chapter, we introduce the readers to typical sources of hotel financing using a hypothetical case-study. First, we provide a commentary on various types of funding sources. We provide rationale for why a particular surplus unit specifies certain constraints to an (investment) manager. A discussion is offered on various factors that may lead to a certain mix of financing...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 26/10/2017

From campfire to classroom: an application of talking circles and storytelling in hospitality management education

Native American Indians have used Talking Circles and storytelling as the foundation of oral tradition for thousands of years. In this research note, I describe how Talking Circles were used to encourage safe communication to produce a community based on sharing and empathy. Storytelling helps people solve problems, explain concepts, and marry past experience with future decisions....

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 26/10/2017

The (mis)use of social media to communicate CSR in hospitality: increasing stakeholders’ (dis)engagement through social media

Purpose This paper aims to discuss how the hospitality industry is communicating corporate social responsibility (CSR) to its stakeholders, the premise being CSR communication through social media platforms will increase stakeholder engagement. Design/methodology/approach This paper is developed based on Schwartz and Carroll’s three-domain approach to CSR motivation, stakeholder...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 26/10/2017

The (mis)use of social media to communicate CSR in hospitality: : increasing stakeholders’ (dis)engagement through social media

Purpose This paper aims to discuss how the hospitality industry is communicating corporate social responsibility (CSR) to its stakeholders, the premise being CSR communication through social media platforms will increase stakeholder engagement. Design/methodology/approach This paper is developed based on Schwartz and Carroll’s three-domain approach to CSR motivation, stakeholder...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 26/10/2017

Using crowdsourcing for multi-label biomedical compound figure annotation

Abstract. Information analysis or retrieval for images in the biomedical literature needs to deal with a large amount of compound figures (figures containing several subfigures), as they constitute probably more than half of all images in repositories such as PubMed Central, which was the data set used for the task. The ImageCLEFmed benchmark proposed among other tasks in 2015 and 2016...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 26/10/2017

When employees walk the company talk: : the importance of employee involvement in corporate philanthropy

Although corporate philanthropy is often viewed as a vehicle for fostering employee commitment, research suggests that it does not always accomplish this goal. Drawing on theories on prosocial sensemaking and on social identity theory, I propose that involving employees in corporate philanthropy encourages more benevolent attributions for philanthropy, thereby promoting higher attitu...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 25/10/2017

Consumer valuation of Airbnb listings: a hedonic pricing approach

Purpose This paper aims to identify a wide array of utility-based attributes of Airbnb listings and measures the effects of these attributes on consumers’ valuation of Airbnb listings. Design/methodology/approach A hedonic price model was developed to test the effects of a group of utility-based attributes on the price of Airbnb listings, including the characteristics of Airbnb...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 25/10/2017

Consumer valuation of Airbnb listings: : a hedonic pricing approach

Purpose This paper aims to identify a wide array of utility-based attributes of Airbnb listings and measures the effects of these attributes on consumers’ valuation of Airbnb listings. Design/methodology/approach A hedonic price model was developed to test the effects of a group of utility-based attributes on the price of Airbnb listings, including the characteristics of Airbnb...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 25/10/2017

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