infonet-economy

Welcome to the autumn/winter issue 2000 of the JMM - The International Journal on Media Management. Edited by the Institute for Media and Communications Management of the University of St. Gallen, Switzerland, the journal is dedicated to investigating the development and management of new media and innovations in worldwide communications. You are warmly invited to visit our website (...

Two neural network approaches, Kohonen's Self-Organizing (Feature) Map (SOM) and the Topology Representing Network (TRN) of Martinetz and Schulten are employed in the context of competitive market structuring and segmentation analysis. In an empirical study using brands preferences derived from household panel data, we compare the SOM and TRN approach to MULTICLUS, a parametric...

This paper compares the performance of transfer pricing and tidy cost allocations in a multiproduct firm in presence of output market competition and production externalities. In absence of competition, tidy cost allocations are creating inefficient allocations within the firm while transfer prices can always be adjusted to replicate the first best solution of the centralized firm....

An artificial neural network (ANN) algorithm is proposed that incorporates both market segmentation and discriminant (regression) analysis of the segments. The method simultaneously estimates the models relating consumer characteristics to market segments, i.e., subjects are assigned to (unique) segments so that subjects within a class show similar purchase behavior and share the...