Sleeping with chindogu: : from average creativity to the creative average

Auteur(s)

Stierand, Marc

Beschreibung

Marc Stierand looks at the challenge of developing creative hospitality and restaurant provision. On the one hand it has to be rescued from the tyrrany of survey results and averages; on the other it has to escape the practical but useless bright ideas (known in Japan as chindogu) which occur to all enterprising managers.

Institution partenaire

Langue

English

Datum

2016

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