Dostępność produktów dostosowana do popytu i zadowalająca klientów (Demand-based on-shelf availability) : Accounting for intraday sales patterns in retail logistics

Auteur(s)

Wolfgang Stölzle

Accéder

Beschreibung

To enable growth and secure customer loyalty in retailing it is essential to have products available on the shelf as required by customers. This idea is at the core of demand-based shelf-availability concepts which take into account intraday sales patterns for retail logistics. An example of a successful Japanese retailer is given that shows improved performance after implementing a demand-based shelf-availability concept in alignment with store delivery

Sujets

Sciences economiques > Recherche économique

Institution partenaire

Université de St-Gall - Schools of Management

Langue

English

Datum

2010