Who will buy electric cars? An empirical study in Germany

Auteur(s)

Theo Lieven

Accéder

Descrizione

This study forecasts the market potential of electric vehicles by looking at 14 categories of vehicle. It weighs the individual priorities against social preferences and a selection process is used to analyse priorities and barriers to allow individuals considered potential electric vehicle buyers to be identified.

Sujets

Gestion d'entreprise > Marketing

Institution partenaire

Université de St-Gall - Schools of Management

Langue

English

Data

2011