infonet-economy

In the age of cross-channel commerce, successful firms must identify, develop, and
implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company's Performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
. Outstanding holistic management approach
. Only book on the topic that is suitable for both retailers and manufacturers around the world
. Valuable insights for academics and practitioners