Publications des institutions partenaires

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Strategy tools: : contextual factors impacting use and usefulness

Strategy tools are a common element of tourism and hotel management courses, journal articles and textbooks. In this paper we explore why practitioners do not find tools useful and hence reject their use as a strategy practice. Drawing on a cross-case analysis of qualitative data from three hotel companies, key findings suggest that strategy tools may restrict the deployment of...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 16/03/2016

Using social norms and commitment to promote pro-environmental behavior among hotel guests

This research compares the effectiveness of commitment and normative strategies to promote towel reuse among hotel guests. We used a 2 (commitment vs no commitment) 2 (norm vs no norm) between-participants quasi-experimental design to create four communication strategies. The first strategy consisted of a simple in-room message reminding guests that they could contribute to...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 16/03/2016

Online information search, market fundamentals and apartment real estate

We examine the association between online apartment rental searches and fundamental real estate market variables namely, vacancy rates, rental rates and real estate asset price returns. We find that consumer real estate searches are significantly associated with the market fundamentals after controlling for known determinants of these variables. In particular, we show that apartment...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 16/03/2016

Developing creativity in practice: : explorations with world-renowned chefs

Relatively little practice-based research explores situated learning beyond the level of basic skill development. This article seeks to expand our understanding by focusing on the situated development of high-level creativity in the practice of haute cuisine and the role of the master–apprentice relationship in this development. Much has been written on what creativity is and where...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 16/03/2016

Registering ideology in the creation of social entrepreneurs: Intermediary organizations, ‘ideal subjects’, and the promise of enjoyment.

Research on social entrepreneurship has taken an increasing interest in issues pertaining to ideology. In contrast to existing research which tends to couch ‘ideology’ in pejorative terms (i.e. something which needs to be overcome), this paper conceives ideology as a key mechanism for rendering social entrepreneurship an object with which people can identify. Specifically, drawing on...

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English / 16/03/2016

Die Marketingwelle zur Kundenerfahrung

Omnipräsent sind aktuelle Hinweise zur Kundenerfahrung. Offensichtlich gilt es für Unternehmen, sich näher am Kunden zu bewegen. Was aber ein Unternehmen tun kann, damit der Kunde auch kauft, ist noch nicht schlüssig beantwortet. Eine oberflächliche Diskussion täuscht und führt zu falschen Folgerungen. Marketing braucht nämlich nicht bloß zu gefallen, sondern muss Kaufhandlungen...

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Deutsch / 10/03/2016

Schweizer Querschnittsmarkt für temperaturgeführte Logistik

Ob tiefgekühlt, gekühlt oder gewärmt – der Anteil an temperaturgeführt
gelagerten und transportierten Gütern nimmt stetig zu. Gründe für diese Entwicklungen sind unter anderem striktere Gesetzesvorschriften (v.a. im Bereich der Hygiene) und ein verändertes Konsumentenverhalten. Im Rahmen der Logistikmarktstudie Schweiz, Band 2016, wird erstmalig der eidgenössische...

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Deutsch / 01/03/2016

Zurück nach Hause oder hinaus in die Welt: reloaded

Eigentümer von Familienunternehmen sind bestrebt, ihre Firma über Generationen hinweg in der Familie zu halten. Aber wer eignet sich am besten dafür, die Nachfolge anzutreten, und welche Faktoren fördern die Übernahme durch die nächste Generation? In unserer ersten Studie Zurück nach Hause oder hinaus in die Welt? Karriereabsichten der nächsten Generation in Familienunternehmen (2012...

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Deutsch / 01/03/2016

Unternehmensverantwortung in historischer Perspektive, Zeitschrift für Wirtschafts- und Unternehmensethik (zfwu)

Unternehmensverantwortung hat eine lange Vergangenheit, aber noch wenig Geschichte. Denn während die Frage nach dem ethischen Gehalt des unternehmerischen Handelns Jahrhunderte, womöglich Jahrtausende zurückreicht, steckt die Historisierung von Unternehmensverantwortung noch weitgehend in den Kinderschuhen und findet wenig Beachtung in unternehmenstheoretischen und -ethischen...

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Deutsch / 01/03/2016

Intention to re-exhibit -- when does it translate to actual trade fair attendance? : Analyzing the Organizer - Exhibitor Relationship

The purpose of this study is to enhance the knowledge base about rebuying decision processes in B2B-service industries. The professional organization and realization of trade shows and exhibitions is an important service industry globally with over 31'000 exhibitions taking place annually (UFI, 2014). Business with exhibitions is flourishing for a long time not only for...

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English / 17/02/2016

A foresight analysis of pervasive healthcare technologies:

Inevitably, healthcare goes pervasive, yet its many potential future scenarios are still to be defined. We employ foresight techniques to define some of these scenarios, as relevant for the current and future state of healthcare in Geneva, Switzerland. We teach the methodology to undergraduate business administration students – potential e.g., managers and policymakers in the future...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 15/02/2016

A foresight analysis of pervasive healthcare technologies

Inevitably, healthcare goes pervasive, yet its many potential future scenarios are still to be defined. We employ foresight techniques to define some of these scenarios, as relevant for the current and future state of healthcare in Geneva, Switzerland. We teach the methodology to undergraduate business administration students – potential e.g., managers and policymakers in the future...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 15/02/2016

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