Saying Goodbye to the Channel

Auteur(s)

Peter Maas

Accéder

Descrizione

For service industries, understanding the customer and maintaining good contact points are probably the most significant success factors. Especially for the insurance industry, an analytics based approach to gaining customer insight is not the norm. More insight is necessary, though, to reach and interact with customers whose behavioral patterns for such interaction are rapidly changing.

Sujets

Sciences economiques > Santé et social

Institution partenaire

Université de St-Gall - Schools of Management

Langue

Deutsch

Data

2011