The Pervasive Effect of Aesthetics on Choice: Evidence from a Field Study

Auteur(s)

Jan R. Landwehr

Accéder

Descrizione

An abstract of the article "The Pervasive Effect of Aesthetics on Choice: Evidence from a Field Study," by Jan R. Landwehr, Aparna A. Labroo and Andreas Herrmann is presented.

Sujets

Gestion d'entreprise > Marketing

Institution partenaire

Université de St-Gall - Schools of Management

Langue

English

Data

2009

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