Optimal design of e-service ::a robust approach
Auteur(s)
Moresino, Francesco
Descrizione
Service design optimizers benefited greatly from the development of conjoint analysis, which appeared more than forty years ago. Conjoint analysis is a powerful and popular method to estimate consumers’ preferences. As this method is based on a survey, the estimated utility functions can be subject to inaccuracies. In this paper, we propose a service design optimizer that combines robust programming and conjoint analysis. This permits one to identify the optimal service, even when the utility functions are subject to uncertainties.
Institution partenaire
Langue
English
Data
2019
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