Now I'm Curious! Boosting Innovation Adoption Through Gamified Information Release

Auteur(s)

Jessica Müller-Stewens

Accéder

Descrizione

Evidence from four experiments shows that construing the presentation of information about innovations in part as a game increases innovation adoption relative to the unrestricted presentation of the same information. This effect is sequentially mediated by the state of playfulness via an increased curiosity.

Sujets

Gestion d'entreprise > Marketing

Institution partenaire

Université de St-Gall - Schools of Management

Langue

English

Data

2015