Inner Value Conflicts: Emotional and Behavioral Consequences in a Cross-Border Shopping Context

Auteur(s)

Liane Nagengast

Accéder

Descrizione

Although cross-border shopping has enormous impacts on many economies, it has not been investigated from a consumers' perspective. We show that cross-border shoppers feel inner conflicts that affect their purchase behaviors. Public policy makers can influence these conflicts by actively communicating the reasons for price differences in neighboring countries.

Sujets

Gestion d'entreprise > Vente et distribution

Institution partenaire

Université de St-Gall - Schools of Management

Langue

Deutsch

Data

2013