Disruption at the Door: A Taxonomy on Subscription Models in Retailing

Auteur(s)

Thomas Rudolph

Accéder

Descrizione

Subscription models have become a popular new way for consumers to
do their shopping. This paper presents a taxonomy of the three main
archetypes of subscription models and develops a classification scheme
with type-specific features relevant to their successful management.
An implementation framework offers managers a guideline to introduce
subscription models of their own.

Sujets

Gestion d'entreprise > Vente et distribution

Institution partenaire

Université de St-Gall - Schools of Management

Langue

English

Data

2017