Digital Luxury Marketing, Luxury Competitive Strategy, and Luxury Performance Indicator : Dossier zum Luxury Executive Panel
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Internal report for panelists, on request - Imagine the perfect organization in the luxury market. What
comes to mind - a great brand, a great heritage, great
products and experiences? Likely, all of the above. And yet
again, the word "luxury" ushers attention away from what
really is at the heart of the question: the organization.
Thus, we try again, with less distraction: What makes the
perfect organization? Our suggestion: the way in which it
manages challenges. And in the luxury market, there are
plenty of challenges. This is why we initiated the Luxury
Executive Panel.
The Luxury Executive Panel is a steadily growing group of
CEOs in the luxury market who anonymously participate in
management studies twice a year. Panelists may suggest topics
of particular relevance to them, they state their perspectives
and, in the end, receive the results. Those results will not
always be clear-cut answers. But we are certain that the
combined insight of the panel will give fresh impulses and
new perspectives on old challenges.
In this edition, we interviewed the Luxury Executive Panel on
the ever-growing trend of going digital as a luxury brand, on
the competitive dynamics in the luxury market, and on
indicators of luxury market performance. All of the
conclusions we draw in this dossier are based on the
interviews we carried out with the participating panelists.
Every new edition of the Luxury Executive Panel generates
new and worthwhile insight with and for the panelists.
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