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Quelle communication pour les PME industrielles de l'Arc jurassien franco-suisse? Projet Interreg "COM-PME-B2B": : livre blanc

Partenaires depuis plus de dix ans dans le cadre des Journées franco-suisses d’intelligence économique et de veille stratégique, l’IUT de Besançon, Université de Franche-Comté et la Haute école de gestion Arc à Neuchâtel ont décidé en 2013 de mener un projet de recherche transfrontalier bénéficiant d’un financement Interreg sur un sujet trop rarement abordé de manière scientifique...

Institution partenaire

Haute Ecole de Gestion de Genève

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Français / 19/10/2015

Redesigning course delivery and instructional methods for the inclusion of web 2.0: : lessons from the trenches

This paper presents the findings from the early sta ges of a mixed-methods, multi-phase research project which examines the integration of Web 2.0 tools in the higher education classroom to increase student information seeking, collaborat ion, and self-regulation. Exploratory research using in-depth semi-structured faculty (n=5) interv iews and student (n=...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 16/10/2015

The grass is always greener on the other side: : or is it ? action research in the web 2.0 classroom

This paper presents the results of an action resear ch project carried out in a first-year year marketing course over an entire semester. The plan ning stage during which a traditional course was reviewed and a completely revised course developed are reported. The impetus for the change came from exploratory research with first-year students and Business School faculty....

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 16/10/2015

Southern MNCs in Europe and regional productivity spillovers in services/construction industry: : evidence from Switzerland

As more developing and transition market firms (southern MNCs) are engaged in outward FDI in European advanced economies, a fundamentally important question has to be addressed: whether this investment leads to positive pr oductivity effects for host economies. Our paper addresses this issue by examining whether there are signs of regional spillovers from the entry and the...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 16/10/2015

Are there productivity spillovers from southern MNCs in Europe: : evidence from Swiss service/construction industry ?

Although MNCs from developing and transition countries (called hereafter southern MNCs) are increasingly investing in European advan ced economies, we have an incomplete and inconsistent understanding of wh ether, and under what conditions, this investment may benefit the local economy. Our paper addresses this issue by examining whether Swiss local firms may benefit from the...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 16/10/2015

Gestion de projet et innovation

L'innovation, déstructurée par essence, peut-elle être appréhendée à l'aide de la très structurée "gestion de projet" ? L'histoire des projets nous démontre que la trop grande régulation est un échec à l'innovation. Ainsi, les organisations adaptent la gestion de projet à leur besoin. Pour un projet compliqué de construction, on répond par une structure...

Institution partenaire

Haute Ecole de Gestion de Genève

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Français / 16/10/2015

Twitter and NVivo: : an efficient pair in the qualitative coding technique

Being a trendy source of data for researchers, Twitter and NVivo are used in this paper to illustrate the qualitative coding approach . Firstly , we browse the qualitative research literature ; secondly , we illustrate the well - known Grounded Theory (GT) process with a p ractical example of efficient coding using Twitter and NVivo. We conclude with...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 15/10/2015

The use of social media by non-profit organizations: : an exploratory study

Cette communication vise à étudier comment les organisations sans but lucratif (OSBL) utilisent les médias sociaux. Afin d’appréhender cette question, nous avons mené deux actions. La première, quantitative, fait l’état des lieux des médias sociaux utilisés par 500 OSBL suisses . La seconde, qualitative, explore l’utilisation effective de ces technologies par les OSBL. Notre...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 15/10/2015

Art of invention: : marketing strategies for independent luxury watch brands

Nearly 70% of the Swiss luxury watch market is represented by major groups , bringing together worldwide well - known brands . In order to stand out from concurrence and to get a place in this highly competitive market of reference, independent (often unknown) companies have to find other vectors of marketing differentiation

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 15/10/2015

Do as I do, and not as I say: : the consequences from considering race in hiring

The results of studies designed to test whether race and gender influenced HR managers’ evaluations of applicants are reported. The first study showed a job description and a credential sheet for an applicant to 374 college students. The applicant varied by (a) suitability, (b) race, and (c) sex. A second study was conducted on a sample of 241 HR managers from a national hotel...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 15/10/2015

A modified value chain analysis of tourism development in the Inlay Lake region, Myanmar

Tourism development in a relatively unknown country is faced with various challenges. The difficulty is not only choosing an appropriate tourism development strategy but also managing it in a complex sociocultural, economic and political environmen t with diverse stakeholders’ interests. The present research analyzes the current tourism dynamics of the Inlay Lake region in...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 15/10/2015

Sociocultural hurdles of sustainable hospitality management

Sustainability in the hospitality industry has been an area of growing interest among stakeholders in the last decades. However, sustainable projects that are often proposed by foreign/international stakeholders have met various obstacles during their implementation. Beyond economic and political barriers, this paper focuses on sociocultural specificities that jeopardize...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 15/10/2015

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