infonet-economy

This contribution applies the latest theory of business strategy to
the specific requirements of the tourist sector. The article an
alyzes the principal purpose of strategic management -
the development and the enhancement of sustained earnings poten
tials, as the prerequisite of long-term business success. Further,
it identifies the determinants of earnings potentials, namely
market position, experience. customer problem, problem solu
tions and other factors which determine competitiveness. The
key parameters of strategic business management and their
interrelationships are addressed. We will show that some con
cepts, already weil established in industrial strategy, are also
relevant to tourism. Of course, not all factors relating in tourism
can be fully covered here; however, the theoretical explanations
will be supplemented by practical examples from the
tourism and leisure sectors.