Sleeping with chindogu: : from average creativity to the creative average
Auteur(s)
Stierand, Marc
Description
Marc Stierand looks at the challenge of developing creative hospitality and restaurant provision. On the one hand it has to be rescued from the tyrrany of survey results and averages; on the other it has to escape the practical but useless bright ideas (known in Japan as chindogu) which occur to all enterprising managers.
Institution partenaire
Langue
English
Date
2016
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