The Eyes have it : Eye Tracking Analysis of Anthropomorphic Car Fronts using Spatiotemporal Scan Statistics

Auteur(s)

Christian Purucker

Accéder

Description

Eye tracking has traditionally relied on regions of interest as a data source for analysis. Although widespread, this methodology is prone to several limitations. A new approach for eye tracking data analysis relying on spatiotemporal scan statistics is proposed and an exemplary experiment on anthropomorphic car front design is conducted.

Sujets

Gestion d'entreprise > Marketing

Institution partenaire

Université de St-Gall - Schools of Management

Langue

English

Date

2011