Do Thoughts of Money Influence Peoples' Health Risk Perceptions?

Auteur(s)

Johannes C. Bauer

Accéder

Description

This research contributes to the psychology of money by showing that merely thinking of money can influence peoples' health risk perceptions. We provide an emotional account for why thoughts of money make people feel more optimistic about health risks and identify boundary conditions for the effects of money priming.

Sujets

Gestion d'entreprise > Vente et distribution

Institution partenaire

Université de St-Gall - Schools of Management

Langue

English

Date

2013