Do mystery shoppers really predict customer satisfaction and sales performance?

Accéder

Description

Blessing, Gerald; Natter, Martin (2019). Do mystery shoppers really predict customer satisfaction and sales performance? Journal of Retailing:Epub ahead of print.

Sujets

Gestion d'entreprise > Direction & management

Institution partenaire

Université de Zürich - Faculté des sciences économiques

Langue

English

Date

2019

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