infonet-economy

This article aims to promote a dynamic perspective on the issue of strategy tool implementation and rejection. While research on strategy tools mainly used surveys for a long time, practice and process perspectives of strategy enriched the discussions about the actual use and value of strategy tools. However, the process of implementation and subsequent rejection of a successful strategy tool cannot be explained by existing research. On the basis of a revelatory case study, we present the process of strategy tool implementation by means of a systems model. We provide an initial dynamic hypothesis that explains the underlying dynamics of the boom and bust phenomenon.