infonet-economy

Das Ringen um anerkennenswerte Handlungsorientierungen wird immer mehr zum Bestandteil des Unternehmensalltags. Akademische Inputs hierzu gelingen nicht immer in konstruktiver Weise. Illustriert mit Bezügen auf eine derzeit entstehende Studie zur sozialen Unternehmensverantwortung stellt dieser ‚Praxisbeitrag‘ hierzu einige Grundüberlegungen an - themenbedingt bewusst von akademisch-pragmatischer Natur. Englisches Abstract: Public Survey "Corporate Social Responsibility" - The challenge for academics of creating usable knowledge for practice Doing business is characterized more and more by the struggle for commendable orientation. Purely scientific input often fails to address those very needs and concerns of practice. Therefore, in order to bridge the gap between science and practice, contributions from science must strive both for scientific foundation and pragmatic usability. The aim of this article is to work out some key considerations in this regard. We will illustrate them by showing their implications regarding the evaluation of an empirical survey concerning corporate social responsibility. The article does not only describe the mediation between science and practice, it also offers an academic-pragmatic access to the topic itself.