infonet-economy

This work has focused on underlying motivational factors that prevent Internet users to purchase online. The article reports the research framework of the study, as well as the results of an empirical research work conducted through extensive surveying of Internet users in Switzerland. This paper aims to identify the reasons why users of the Internet hesitate in online shopping. The endeavor is to derive various motivations, distinguishing between individuals that use the Internet without buying online and customers of online retail channels.