Publications des institutions partenaires

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How human risk could lead to value destruction in services: : an exploratory study about occupational stress in the Swiss wealth management sector

A service experience corresponds to a soci al process in which the “production” involves both a provider and a client. Th is production process relies on the well- being of them both to ensure proper value creation. We posit that the link between well-being and value creation can thus also be studied from the risk management perspective (i.e. “ill-being” and “value destruction...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 24/10/2016

Management mit System

Der Umgang mit unternehmerischem Wertmanagement hängt stark davon ab, wie man Unternehmen und Management versteht. Das jüngste St.Galler Managementmodell regt einen unkonventionellen Zugang zu der Frage an, inwiefern zuwachsorientierte Leistungssysteme von Management profitieren können, und welche Rolle die Präzisierung seiner Kernfunktion dabei spielt.

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Deutsch / 20/10/2016

Building strong luxury brand in Swiss watchmaking industry

The aim of this article is to explore and to sum up essential elements in building a strong luxury brand. Contribution of this article to the academic discussion on branding is in critical review of the literature and collection of empirical insights from the Swiss watchmaking industry. The novelty of this project lies in the «industry-based» approach to the conceptual framework...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 18/10/2016

Behavioral analyses of retailers’ ordering decisions

The main objective I pursue in this thesis is to better understand how different factors may independently and in combination influence retailers' ordering decisions under different supply chain structures (single agent and multi agent), different demand uncertainty (deterministic and stochastic), and different interaction among retailers (no interaction, competition and...

Institution partenaire

Università  della Svizzera italiana

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English / 18/10/2016

Developing a decision support system for local diagnosis of heritage metals

To help metal conservators search for corrosion forms and find treatment protocols, this paper describes the augmentation of the MIFAC-Metal project through its migration to the internet and the addition of the MiCorr Decision Support System (DSS). The new online version of MIFAC-Metal enables conservators to digitally construct stratigraphies that they document during their visual...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 17/10/2016

Primitive weird numbers having more than three distinct prime factors

In this paper we study some structure properties of primitive weird numbers in terms of their factorization. We give sufficient conditions to ensure that a positive integer is weird. Two algorithms for generating weird numbers having a given number of distinct prime factors are presented. These algorithms yield pri- mitive weird numbers of the form mp1 ... pk for a suitable...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 17/10/2016

Le plaisir de tout conserver sans modération ::une question de taille ?

Pourquoi jeter lorsqu’on peut conserver? Exit le papier physique et les mètres linéaires. L’ère du numérique a tout chamboulé. L’espace dans les nuages est infini, c’est la promesse de la loi Kryder qui prédit empiriquement le doublement de la densité de stockage tous les ans depuis 60 ans. Mais conserver l’information c’est bien, la retrouver c’est encore mieux et indispensable....

Institution partenaire

Haute Ecole de Gestion de Genève

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Français / 17/10/2016

Sense of presence in affordable 3D virtual reality head mounted displays: impacts on marketing and marketing teaching

Since the early 90’s, three dimensional virtual reality has raised interest as it appeared to allow users to feel immersed in virtual environments. Yet, expensive and cumbersome equipment were required and this technology has never delivered on its promises. In the last two years, affordable head mounted displays, which have very recently, or will very soon be launched on the market...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 14/10/2016

Sense of presence in affordable 3D virtual reality head mounted displays: : impacts on marketing and marketing teaching

Since the early 90’s, three dimensional virtual reality has raised interest as it appeared to allow users to feel immersed in virtual environments. Yet, expensive and cumbersome equipment were required and this technology has never delivered on its promises. In the last two years, affordable head mounted displays, which have very recently, or will very soon be launched on the market...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 14/10/2016

Sense of presence in affordable 3D virtual reality head mounted displays ::impacts on marketing and marketing teaching

Since the early 90’s, three dimensional virtual reality has raised interest as it appeared to allow users to feel immersed in virtual environments. Yet, expensive and cumbersome equipment were required and this technology has never delivered on its promises. In the last two years, affordable head mounted displays, which have very recently, or will very soon be launched on the market...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 14/10/2016

The forum community: the connectivist element of a marketing xMOOC

The marketing education community is well suited to be a leader in online education and the internet has proven a powerful tool in teaching a variety of marketing courses. Massive Open Online Courses (MOOCs) are one of the fastest growing approaches to teaching and learning in the new digital paradigm. They are categorized either as cMOOCs following a connectivist approach, or as...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 14/10/2016

The forum community: : the connectivist element of a marketing xMOOC

The marketing education community is well suited to be a leader in online education and the internet has proven a powerful tool in teaching a variety of marketing courses. Massive Open Online Courses (MOOCs) are one of the fastest growing approaches to teaching and learning in the new digital paradigm. They are categorized either as cMOOCs following a connectivist approach, or as...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 14/10/2016

The forum community ::the connectivist element of a marketing xMOOC

The marketing education community is well suited to be a leader in online education and the internet has proven a powerful tool in teaching a variety of marketing courses. Massive Open Online Courses (MOOCs) are one of the fastest growing approaches to teaching and learning in the new digital paradigm. They are categorized either as cMOOCs following a connectivist approach, or as...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 14/10/2016

A framework for innovative service design

Drawing on research from design science, marketing and service science, our paper provides an integrated framework for evaluating and directing innovative service design. The main goal of our review is to highlight the strengths of existing frameworks and to suggest how they can be enhanced in combination with design science principles. Based on our review, we propose a new framework...

Institution partenaire

Université de Fribourg

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English / 13/10/2016

Strukturelle Kopplung durch semantische Systeme

Der Artikel erläutert, wie semantische Technologien das Komplexitätsmanagement bei der Verwirklichung von Digitalisierungsstrategien bzw. das Erreichen "digitaler Reife" im Unternehmen unterstützen können. Im Zentrum steht ein systemisches Verständnis der ausdifferenzierten Unternehmung.

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Deutsch / 10/10/2016

Structural coupling through semantic systems

The article explains how semantic technologies can support complexity management for realizing digitalization strategies and achieving "digital maturity" of the firm. The argumentation is based on a systemic understanding of the differentiated corporation.

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English / 10/10/2016

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