Exploring the role of Global Cities in East Asia (Bangkok, Hong Kong, Shanghai, and Singapore)

Auteur(s)

Régnier, Philippe

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Description

Research question: • Conceptually: Can we observe and document a similar role for global cities regarding the internationalization of SMEs to emerging markets located in East Asia as one of the three mega-pillars of the global economy? • Empirically: Are European/Swiss SMEs using more and more East Asian global cities as hubs or platforms offering appropriate services to reach regional emerging markets (ASEAN + China) Focus 2014-16: Bangkok, Hong Kong, Shanghai, Singapore (+Tokyo)

Sujets

Gestion d'entreprise > Direction & management

Institution partenaire

Haute Ecole de Gestion de Genève

Langue

English

Date

2016