Consequences of customer dissatisfaction: : focusing on upscale hotel customers' attitude toward a hotel
Auteur(s)
Heo, Cindy Yoonyoung
Accéder
Description
This study examines the consequences of customer dissatisfaction in upscale hotel. In particular, it is to investigate whether attitude toward a hotel mediates the relationship between customer dissatisfaction and three negative behavioral intention, such as switching service provider, spreading negative word-of-mouth, and complaining.
Institution partenaire
Langue
English
Date
2015
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