infonet-economy

Fierce global competition urges the requirement for companies to excel. As an effective strategic rationale, the customer value (CV) concept has been considered by researchers and practitioners alike. In this paper we relate the perceived customer value anticipation (CVA) to loyalty and favorable word-of-mouth (WOM) in an international service environment. Further, we investigate the process by mediation analysis, finding cognitive and conative loyalty as pivotal constructs. By including power distance (PD) as a moderator we delineate the effect of cross-cultural differences regarding our proposed framework. We find PD amplifying the indirect effect of CVA on WOM through the loyalty constructs.

We propose that highly effective self-control strategies can backfire, particularly for individuals low in trait self-control who are,
ironically, most in need of help. Evidence from four experiments reveals that a more (vs. less) effective strategy reduces self-control
among individuals low in trait self-control by lowering anticipated guilt.

Strategische Markenführung beschränkt sich häufig auf das Leistungsangebot von Unternehmen. Aber ist der Nutzen, der durch Marken gestiftet wird, für das Unternehmen als Ganzes nicht ebenso wichtig?

Teil des Kapitels: "Innovationen aus gesellschaftlichen Entwicklungen"