When Having a Trick Up Your Sleeve is a Bad Thing: Highly Effective Self-Control Strategies Can Be Demotivating

Auteur(s)

Ding (Allen) Tian

Accéder

Beschreibung

We propose that highly effective self-control strategies can backfire, particularly for individuals low in trait self-control who are,
ironically, most in need of help. Evidence from four experiments reveals that a more (vs. less) effective strategy reduces self-control
among individuals low in trait self-control by lowering anticipated guilt.

Sujets

Gestion d'entreprise > Marketing

Institution partenaire

Université de St-Gall - Schools of Management

Langue

English

Datum

2016