Haute Ecole de Gestion de Genève

The (mis)use of social media to communicate CSR in hospitality: : increasing stakeholders’ (dis)engagement through social media

Description: 

Purpose This paper aims to discuss how the hospitality industry is communicating corporate social responsibility (CSR) to its stakeholders, the premise being CSR communication through social media platforms will increase stakeholder engagement. Design/methodology/approach This paper is developed based on Schwartz and Carroll’s three-domain approach to CSR motivation, stakeholder theory and a synthesis of previous literature of CSR communication in the hospitality industry. Findings Successful communication through social media is based on two-way participative dialogue. Companies, especially the hospitality industry, have used social media to communicate information through social media in a one-way direction, that of giving information. One example is the communication of CSR actions and intentions as found on hospitality websites, intranets and social media platforms. While previous studies have shown a link between CSR communication through social media and corporate reputation, few studies have examined CSR communication through social media and its effects on specific stakeholder groups. Research limitations/implications Rather than assuming that CSR communication can be done successfully through a “one-size-fits-all” social media discourse, this paper suggests the need for specific messages and potentially different communication channels to increase engagement from each of the various stakeholders in the hospitality industry. Originality/value This is one of the first papers which tries to address how one communication channel, social media, can affect CSR communication and increase stakeholder engagement in the hospitality industry. This paper provides discussion on the usefulness of social media to communicate CSR messages and posits the need for future research projects on a macro and micro level.

Teaching HRM in contemporary hospitality management: : a case study drawing on HR analytics and big data analysis

Description: 

In this article, we discuss how hospitality students can leverage new technology and new HRM metrics from a combination of a traditional format case study and innovative data spreadsheets. We offer a teaching case study that combines the strategic dimensions of HRM with practice-driven data analysis anchored in HR analytics and HR big data mining. We argue that this combination helps identify, develop, and promote appropriate managerial skills among students.

Governance & CSR: : antecedents & impacts

Description: 

Notre étude contribue à mieux comprendre les antécédent de l’engagement RSE des très grandes entreprises cotées et ses conséquence s. En analysant l’engagement RSE des entreprises du S&P 500, nos résultats montrent tout d’abord que cet engagement présente un effet cumulatif ; les entreprises engagées dans une démarche RSE ont tendance à enrichir celle - ci année après année. Ensuite, nous démontrons que la RSE ne résulte pas des pratiques de bonne gouvernance des entreprises. La RSE n’est donc pas un prolongement, un élargissement ou un approfondissement naturel des pratiques de gouvernance. Au contraire nous montrons que la RSE contribue à une meilleure gouvernance de l’entreprise en améliorant (1) la capacité de l’entreprise à mener au sein du conseil d’administration un échange critique de points de vue et (2) les processus de décisions dans l’entreprise. Toutefois, les effets de la RSE sur les indicateurs de la performance comptable ou financière apparaissent faiblement significatifs et positifs.

Corporate venture capital and syndication networks

Description: 

In the venture capital (VC) industry, most investments in startups are realized in the form of syndicati on by venture capitalists. Corporations also invest in startups with these investors, though often for different reasons. They instead seek to acquire information on marketable innovations or new technologies. Using data on corporate venture capital (CVC) investments by US corporations between 2001 and 2013, we analyze their CVC expenditures based on their positions in syndication networks and their financial resources. The generalized -method - of - moments models used show that these companies’ annual CVC expenditures depend on the number of co - financing relations hips they have and their cash flows in the previous year, as well as their prior investments. However , their previous centrality in syndication networks is not significant, contrary to social network theory, which stipulates that prior central positions in syndication networks significantly explain the future network positions of corporate venture capitalists.

Business model innovation in large companies: : disruption

Human risk and its relationship to value destruction through internal fraud: a survey conducted in the Geneva banking sector

Description: 

In recent years, some significant cases of fraud have been noted in recent years in the Swiss banking sector. The consequences of these malicious acts involve many costs and a severe loss of image for the concerned banks. The purpose of our research is to identify the factors that cause employees to commit such acts that are harmful to their employers. In this paper, we attempt to validate, through statistical hypothesis testing, a model assuming that job resources and job demands lead to ill-being and ultimately to value destruction. We have conducted a quantitative survey to validate our primary assumptions. The questionnaire was administered in the banking sector of the Geneva Lake region during the year 2015. The sample size is 196. The main findings of this study indicate respondents generally perceived an additional workload and a reduction in their autonomy over the last five years. It also appears that they have suffered from stronger feelings of inequality. We can show through statistical hypothesis testing that the deterioration of these working conditions can lead to more internal fraud tolerance.

Business model innovation in Swiss SMEs: a co-word analysis

Description: 

Business model innovation (BMI) is increasingly relevant to practitioners as companies look for alternative ways to compete beyond product or process innovations (Henry Chesbrough, 2007; IBM, 2016). Whereas products and processes can often be easily copied by competitors, the dynamic and complex nature of BMI makes it harder to do so (Amit & Zott, 2012; Schneider & Spieth, 2014). Despite clear advantages, BMI tools and processes are deficient (Osterwalder & Pigneur, 2003; Zott, Amit, & Massa, 2011). One reason may be due to the lack of empirical and theoretical research to support BMI within organizations (Venkatraman & Henderson, 1998). In order to promote the establishment of adequate management frameworks and mechanisms that lead to BMI, more empirical foundations are necessary (Sosna, Trevinyo-Rodríguez, & Velamuri, 2010). Theory development should evolve toward a construct that best approaches “the hypothesized course of [observed] events” (Weber, 1949, p. 44) aimed at rigorous theory building (George & Bock, 2011). By elaborating a review and presenting findings from an inductive study of practitioner perspectives, our aim is to better understand BMI in order to advance scholarly knowledge and research. In a nutshell, to provide a preliminary bridge from the phenomenon in managerial practice to the literature. The findings of the analysis are discussed and implications are drawn in the conclusion. Finally, the limitations are stated and recommendations for future research presented.

Hidden innovation projects: : when is the right time to surface?

Description: 

As internal allocation of resources becomes more elaborate, companies striving for innovation often struggle to develop and implement radically novel projects that do not fit their established formal organization, logics or routines. Indeed, such projects face significant internal challenges due to which they are often not initiated at all or terminated internally before reaching sufficient maturity to go into production and market launch. Management research has recently started describing such hidden initiatives, called bootlegging, which entrepreneurial employees develop to avoid premature termination and to pursue their projects ‘in the shadow’ of the formal organization. While prior research has provided first descriptions of the phenomenon as well as suggested some of its antecedents, an understanding of the process, during development and surfacing compare to official project, of bootlegging projects is largely missing. This study focusses on bootlegging project processes and, more specifically, on the challenges that bootlegging projects face during development and allocation of resources and surfaced and official announced back into the formal organization. We draw on a comprehensive study of 15 bootlegging projects in a leading multinational technology-driven organization. Comparative analyses of these cases provide insights into barriers that bootlegging projects may face and deriving propositions how they can be overcome by (i) strategic networking, (ii) targeted embedding, and (iii) actionable selling. Implications are derived for the emergent research on bootlegging as well as for fostering novel and radical innovation in established organizations.

A centralized approach for setting floating content parameters in VANETs

Description: 

Floating Content (FC) has recently been proposed as an attractive application for mobile networks, such as VANETs, to operate opportunistic and distributed content sharing over a given geographic area, namely Anchor Zone (AZ). FC perfor-mances are tightly dependent on the AZ size, which in literature is classically chosen by the node that generates the floating message. In the present work, we propose a method to improve FC performances by optimizing the AZ size with the support of a Software Defined Network (SDN) controller, which collects mobility information, such as speed and position, of the vehicles in its coverage range.

Using smart glasses in medical emergency situations, a qualitative pilot study

Description: 

Medical emergency situations happening outside a hospital require a large range of competencies from safe transportation of a patient to his/her medical stabilization before the transport. Paramedics are trained to face such situations and can handle most of them very well. Some situations need precise skills and knowledge that are very common in a hospital setting but less in prehospital settings. Currently, paramedics have to work mostly disconnected from hospital skills and knowledge. This may lead to delay of patient care and loss of information from the accident site to the hospital. In this paper, we present a pilot study assessing a new communication platform for prehospital care. With this plat-form, paramedics can access medical knowledge from hospital specialists directly on the accident site via video conferencing using smart glasses. The platform permits the transmission of vital parameters of a patient without delays so the specialist can follow the patient remotely and advise paramedics simultane-ously. The preliminary results show that although the platform adds workload for the paramedics, it can add value for patient care because the emergency physician was more secure in giving advice when he/she could see the video and the vital parameters sent directly from the accident site. Furthermore, the emergency physician saw an added value in the capacity to prepare the arrival of the patient at the hospital, improving the continuity of care.

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