Ce livre sur le management de proximité et la fonction d'encadrant est fait pour être consommé rapidement, sans modération. Il a pour volonté pédagogique de proposer un parcours initiatique aux futurs managers, mais aussi a ceux qui ont besoin de revenir sur les fondamentaux. Il rassemble des notions souvent éparpillées, denses, parfois difficiles a transposer aisément sans une aide appropriée. Il joue un rôle d'exhausteur de goût, de mise en appétit, dans l'optique de vous donner envie d'aller plus loin. Il propose un parcours initiatique qui partira de vos rôles d'encadrant et vous fera vivre une journée (bien) ordinaire d'un manager sur le terrain. Chaque moment de la journée sera ponctué d'un conseil de praticien. Il s'arrêtera également sur votre collectif et terminera par vous donner de précieux conseils pour tenir et évoluer dans la fonction de cadre.
This paper studies the price evolution and the performance of an investment in fine wine on the Swiss market over the period 2002-2012. Using a repeat-sales-regression approach we calculate different wine indices based on auction hammer prices obtained by Steinfels Weinauktionen. Our results show that different fine wines followed a similar evolution across the sample period but that the amplitude of returns strongly depended on wine regions and types. While Bordeaux and Burgundy wines performed well, wines from the Rhône valley and Italy show a poorer performance. Compared to financial assets wine has significantly outperformed stocks, but not bonds. We further find that the Swiss franc appreciation has had a significant impact on wine prices.
During the last three decades several hundred papers have been published on the broad topic of “program comprehension”. The goal was always the same: to develop models and tools to help developers with program understanding during program maintenance. However few authors targeted the more fundamental question: “what is program understanding” or, other words, proposed a model of program understanding. Then we reviewed the proposed program understanding models. We found the papers to be classifiable in three period of time in accordance with the following three subtopics: the process, the tools and the goals. Interestingly, studying the fundamental goal came after the tools. We conclude by highlighting that it is required to go back to the fundamental question to have any chance to develop effective tools to help with program understanding which is the most costly part of program maintenance.
In this paper, we examine the efficiency of the sort done by the Swiss lower secondary school tracking system, looking at students’ outcomes in dual vocational education and training (VET)—the most common education type at the upper secondary level in the country. We discuss a simple Ricardian model about the process of school tracking based on the absolute advantage (i.e., the ability) of students in abstract learning, as opposed to contextualised learning which is more decisive in dual VET. The mismatch created by the tracking system for certain types of students is key to explain the relative track effect on outcomes in dual VET. Using administrative panel data for the Canton of Geneva, we estimate a series of zero inflated models. All results support the assumption of a miss-allocation of students to lower secondary school tracks. We thus conclude that the efficiency of the sort related to the tracking system could be improved, were students sorted on the basis of their comparative and not absolute advantage in each form of learning.
Marketing instructors have traditionally sought to use experiential and active learning methods in their teaching. The flipped classroom is a learner-centered innovative pedagogical approach that moves the delivery of class material outside the classroom to focus on collaborative activities during class sessions. This qualitative exploratory research aims at understanding how students perceive their experi ence and the outcome of flipped classroom marketing courses in two Swiss universities. The analysis shows mixed results depending on the student population involved, as well as on the format of the preparatory material provided.
Written case studies have been widely used in marketing. This method presents some shortcomings. We have suggested an approach employing a version of live case studies involving managers of a local company as formative evaluators contributing to an iterative and formalized formative assessment process. This approach may add some interesting features such as presenting a more relevant and realistic context to students as they are more likely to work in that sort of business in the future. It also helps students to deal with ambiguity inherent in business life by conducting a nonlinear, but iterative, learning process. Finally, this process allows the application and understanding of theoretical concepts.
This chapter explores new advances and possible added value to the geo-economic study of global cities from an international business and corporate management perspective. First, this chapter reviews existing literature and knowledge, which reveals that the economic intermediation role of global cities has been mainly studied in terms of localization of transnational corporations (TNCs) and their affiliates and the density of global city service-providers. Global cities present a high concentration of TNC regional/international headquarters and related in-house and outsource logistics. This is counterintuitive knowledge as most predictions anticipated that post-Cold War globalization and the rise of ICT communications would lead to the declining role of global cities as major operational hubs for TNCs. The opposite has happened and global cities have further expanded, even dramatically for some among the 80 global cities ranked as such as of today. Secondly, this chapter explores whether and how far global cities should be also envisaged conceptually and empirically as regional/international hubs for other types of business operators in addition to TNCs. It shows that global cities also provide a wide range of gateway and supportive services enabling the internationalization of smaller firms and transnational SMEs to different regions of the world. However, most of them do not necessarily localize directly and physically in global cities – what is a major difference compared to the presence modes of TNC operations.
Despite the presence of a regional innovation system, the gross value added attributed to tourism in the Swiss region of Valais is declining. Innovation policies fostering private initi-atives and collaboration between companies, researchers, and coaching services have been reinforced recently, and policy instruments are in place to support strategic indus-tries. However, no incitement instrument is dedicated to supporting the co-creation and the creation of shared value through local actors. This article presents a co-creation pro-cess of shared value and the lessons learned while implementing a new mode of innova-tion and entrepreneurship in two case studies in the peripheral region of Valais, Switzerland. The aim of the process is the co-creation of shared value-based business mod-els, with an emphasis on the use of crowdsourcing to find new ways to create shared value.
