Working-Together Normative Appeals: Normative appeals motivate people to contribute to collective action problems more when they invite people to work together toward a common goal

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Howe, Lauren; Carr, Priyanka B; Walton, Gregory M (2021). Working-Together Normative Appeals: Normative appeals motivate people to contribute to collective action problems more when they invite people to work together toward a common goal. Journal of Personality and Social Psychology, 121(2):215-238.