infonet-economy

Authenticity is considered to be one of the major challenges for the luxury segment of our time. Crises and scandals in the economic world change behaviors of luxury consumption: Today, luxury clients are looking for authenticity, purpose and sustainability. Furthermore, the progressive democratization of luxury and the increasing imitation of a luxury-specific strategy by mass product manufacturers lead to an erosion of the notion of “luxury” and its mysticism. Luxury becomes commonplace.