infonet-economy

This explorative field study examines the governance challenges that voluntary associations face in the transition from an internal focus on members to the provision of services to mainly nonmembers. This transition is an important stage in the life cycle of many associations. A qualitative research design was used to study five Swiss patient organizations. This article describes the transition process in terms of five main management challenges: different target groups, self-help group versus competence center, cooperation, fundraising, and transparency. It then examines the implications for four governance aspects that confront managers and board members: recruitment and selection of board members, tasks of the board, relationship between the board and managing director, and the role of the general assembly of members.