infonet-economy

Seen the disconnection between the interest for language diversity in international management and the interest for the linguistic production of organization in organization studies, there is an urgent need to re-theorize language itself in the organization and management studies of multilingualism. Such re-theorizing of language can not only be informed by the insights which came from considering the linguistic turn in organization studies but needs to incorporate insights from cultural studies of globalization. Inspired by Appadurai's transna-tional anthropology, this paper attempts to re-theorize multilingual organizations as languagescapes which suggest to be characterized by dialogicality, continuous translation and hybridity. We give some illustrations based on a preliminary discussion of an empirical study of how language strategies are formed in national and international companies based in Swit-zerland.