Country-of-Origin Effects and Consumer Attitudes towards Luxury Brands - A Research Agenda

Auteur(s)

Li Choy Chong

Accéder

Beschreibung

Glamheden, H., Chong, L.C. (2005), "Country-of-Origin Effects and Consumer Attitudes towards Luxury Brands - A Research Agenda", The 5th American Marketing Association / Academy of Marketing Joint Biennal Conference, 'Marketing: Building Business, Shaping Society', Dublin, Ireland, July, 2005

Sujets

Sciences economiques > Commerce international

Institution partenaire

Université de St-Gall - Schools of Management

Langue

English

Datum

2005